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ODC : On-Demand Communication Services for SPs

Enabling Managed Communication Services with ODC. ODC : On-Demand Communication Services for SPs. On-Demand Financing. On-Demand Services. On-Demand Operations & Business. On-Demand Technology. On-Demand Technology.

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ODC : On-Demand Communication Services for SPs

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  1. Enabling Managed Communication Services with ODC ODC : On-Demand Communication Services for SPs On-Demand Financing On-Demand Services On-Demand Operations & Business On-Demand Technology

  2. On-Demand Technology « High ROI »Connect, Share, Collaborate withOn-Demand Communication Solutions Enabling Managed Communication Services with ODC ODC : On-Demand Communication Services for SPs On-Demand Financing On-Demand Services On-Demand Operations & Business Services to Complement and Enable Time to Delivery « Speed to market »Flexible Range of Operation & Sales enablement services for a seamless launching program A set of financial services To soften & transform the Offer Enriching your Acquisition & Retention Sales Strategy

  3. Enabling Managed Communication Services (EMCS) with ODC • The enterprise benefits of MCS are clear: * reduced total cost of ownership * predictable costs, * flexible & guaranteed evolution path * freedom to concentrate on core business. • Market forecasts point to rapid growth * 10 to 15% per year for next 5 years * about 20% of total SP business with enterprises. • Alcatel-Lucent Enterprise group enables a full range of innovative, value-added services for SPs to provide their enterprise customers. • Which MCS solution is appropriate depends on the type of SP involved. However, “Speed–to-market” and minimum investment is key for SPs to launch new MCS offers and win market share. • Our partnership with SPs is beyond technology . • Service Providers (SPs) continuously challenged by changing needs of their Enterprise customers. It is imperative to overcome these challenges to stay ahead of the competition. • SPs defining new business models to provide range of Managed Communication Services (MCS). • MCS are Information and Communications Technology (ICT) services delivered to enterprise users by SPs, using network-based, hosted-based, premises-based capabilities, or a combination of the three. The SPs involved might be telcos or systems integrators that provide out-tasking or outsourcing services from the SoHo/ small business to the very large multinationals. • MCS emerged in response to growing demand from enterprises for enhanced services supporting management and operations- delivering a unique mix of up-to-date applications. ODC Alcatel-Lucent’s “ On-Demand Communication ” Services (ODC) offer is based on a combination of 4 flexible "modules” that can be customized to meet any SP needs.

  4. “On-Demand Communication” Services for SPs “What is ODC: …case studies of ODC implementation” (2) PPU Simplification for Business readiness CPE based ODC catalogue PPU for OXO/BICS & OXE (1) CPE for CaaS (Communication as a Service) Access gateway & Terminal connecting to IMS_ IP Centrex or hosted application server On DemandCommunication SMB Mid-Market Large & XLarge Enterprises & Multi National Solutions For Your CUSTOMERS (3) Higher Services ARPUwith Managed- Services Fully Hosted in Data Centers for multi-customers (4) PPUM flexibility for Easy Opex Offer “A la carte” options

  5. Enabling Managed Communication Services with ODCCase Studies with SPs & SIs On-Demand Services On-Demand Operations & Business On-Demand Technology On-Demand Financing (1)CPE for CaaS ( Communication as a service ) (2)PPU* simplification For Business Readiness (3) Higher Services ARPU with Hosted Managed Services (4 )PPU* OPEX Flexibility Multiple choice of ALU CPE for IP Centrex network based solution Fully financed with PPUPM** (service + Technology) Marketing catalog Staging process OTC • Build the site • Remote & local run IP communication server + UC&C PPU* capex or PPUPM** Opex for Technology only • Adaptable to SP requirements Marketing catalog Release management OTC • Build the site • Remote & local run Marketing catalog Release management OTC Full UC&C in SPs Datacenter Marketing catalog Release management OTC Fully financed with PPUPM** (service + Technology) IP communication server + UC&C • Adaptable to SP requirements * PPU : Price per User ** PPUPM: Price per User per Month

  6. WLAN OA5300 BiCs – UC&C Security OXO / OXE – UC & C OmniSwitch User Profiles On DemandTechnology Flexible Coexistence Net based Hosted IMS / NGN CPE based Net based offering IMS core integration for full network optimization Products as application servers on IMS environment CPE at customer premises PBX CPE CPE remotely managed including MACs Full UC&C in SP Datacenter – Blade system Products as part of SP network components Full UC&C in SP Datacenter – Blade Systems Operations and management done by SP Full UC&C Hosted OR CPE based Net based and NGN Multiple choice of ALU CPE for IP Centrex network based solution PBX CPE Access Gateways Terminals Increasing revenue streams and end customer loyalty “On Demand Technology ” Module Products & Solutions Architectural Options

  7. “On Demand Technology ” Module • Alcatel-Lucent offers an award-winning portfolio of solutions including: • Value-added applications: Unified Communications & Collaboration (UC&C), Contact-Centers & FMC Mobility solution that can be integrated into business process. • IP Infrastructure: WAN/LAN Networking products, security devices and applications. In addition, a vast range of architectures can be implemented between the SP network and Enterprise Customers premises: • All applications can be implemented on customers premises, • All applications can be Hosted and centralized within SP premises/network.Dedicated to one or shared among several customers • Applications (hosted) can be shared by several customers in an IMS/NGN SP network environment through Access-gateways/CPE-based. In some cases, the enterprise business/access-gateways could leverage the SP Centralized and shared application contents • A flexible coexistence of architectures can be designed to optimize the SP investment answering to the specific enterprise markets requirements, improving speed-to-market whilst improving revenue streams and lowering the SP & enterprise customer TCO !!!

  8. Managed Communication Services CaaS : Communication as a Service SERVICE PROVIDER • Voice • Data • Security • + Traffic & WAN SYSTEMS INTEGRATOR • Voice • Data • Security + Desktop, servers & Applications “ On-Demand-Services ” Module On Demand Services Design Integrate Deploy Support Operate Maintain On DemandServices On DemandTechnology

  9. “ On-Demand-Services ” Module • Alcatel-lucent offers a comprehensive range of services across the entire Project Lifecycle, provided on Price-Per-User basis. We support Service-Providers world wide a range services to complementtheir service capabilities based on a flexible PPU model. • The Service-Provider will be able to "pick and choose" from a catalogue of services: from installation to build and run and operate services. • Professional Services:Our portfolio includes design and integration of application and security services. Alcatel-Lucent tailors solutions with you to your Customers needs and manage with you their seamless, stable and secure integration. • Managed-Services:We provide assistance round-the-clock, around the world. When committed with the Service-Provider, we support them (and their customers) with a multilingual Service Desk, a central Network Operation Center and a global network of field engineers.

  10. On DemandFinancing “On Demand Financing ” Module Financing arrangements for Business Readiness Simplification Financial Flexibility, with • PPU : Price per Use in CAPEX mode • PPUPM: Price Per User Per Month (OPEX) • Software as a service • Cash reserve and credit rating preservation • Tailored solution to suit SP funding needs • No fixed assets, and no debt on the balance sheet • Costs control • OPEX: known monthly payments per user • Revisable all-in payment at end of contract period

  11. “On Demand Operations & Business” Module Industrialization of all vital processes must generate: a full customer readiness catalogue an « easy-to-sell » UC&C catalogue flexible customer proposal On Demand Operations & Business • Joint Marketing ActionsCOOP, Vitalize, Lead Generation • Training and Certification Programs Sales Pre-Sales post-Sales • Easy Quote-to-Cash ProcessQuote, Offer,Order, Deliver, Install, Invoice Maintain, Upgrade, recurrent Invoice Order-to-bill process Staging process Industrial quality process Escalation/exception

  12. “On Demand Operations & Business” Module • A final touch.. A key ingredient in building a mutually beneficial partnership is a proven Business Readiness launching framework. • Before we embark on launching new services with SPs, we plan and agree on key stakeholders and milestones to achieve our joint objectives. We manage the project with a proven methodology that is easily customisable based on SP needs and geography as follows: • We support SP Marketing and Sales activation by implementing specific catalogues, training for your sales people and joint communication and action plans in the market • Align the SP Operations with Alcatel-Lucent processes for Quote- to-Cash and all release management processes, quality processes, staging, etc. • Finally, this module is considered a Key success factor for our day-to-day joint operations. It’s charter is “easy process implementation” for Business Readiness Simplification ! Alcatel-Lucent & SP Program team Program Team Readiness Solutions Readiness Technical Readiness Operation Readiness Pre Sales Readiness Sales Readiness Post sales Readiness Legal Readiness

  13. “On-Demand Communication” Services for SPs Enriching your Acquisition & Retention Sales Strategy On-Demand Communication Services for SPs On-Demand Financing On-Demand Services On-Demand Technology On-Demand Operations& Business YOUR ACTION POINT: • For more info, please email a request to the MCS Team for follow-up discussion • Next step would be a dedicated workshop to investigate your business needs. • We have a proven framework to help YOU win over your customers. In summary, based on our successes engaging with key global SPS we are confident that Alcatel-Lucent’s innovative "On-Demand-Communication" Serviceswill enrich your business strategy.

  14. A framework to fast track forward… Understand your Needs, solutions by Market, timescale Investigate Solutions and Design joint Offer based on Joint VP Build the Offer And implement A POC: people, technonoly, financing, processes Industrialize the Offer & Implement Business model & Processes » On-Demand Services Support Sales And activate the Front line On-Demand Technology On-Demand Financing On-Demand Operations & business

  15. Enabling Managed Communication Services with ODC ODC : On-Demand Communication Services for SPs On-Demand Financing On-Demand Services On-Demand Operations & Business On-Demand Technology

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