1 / 15

Selling Hospitality

Selling Hospitality. Chapter 17 Information Technologies and Sales Force Automation. Gaining Competitive Advantage through Technology. The more you sell, the more paperwork you create in manual systems.

monita
Download Presentation

Selling Hospitality

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Selling Hospitality Chapter 17 Information Technologies and Sales Force Automation

  2. Gaining Competitive Advantage through Technology • The more you sell, the more paperwork you create in manual systems. • According to a KPMG study, firms that adopt sales automation technology can expect an increase in sales by 15 percent, profits by 20 percent, and guest loyalty by 20 percent.

  3. Barriers to Adoption of Technology • Perceived usefulness—improves performance • Perceived ease of use • Competitive pressures • Customer influence • Computer literacy • Cost

  4. Time and Contact Management

  5. Time and Contact Management

  6. Room Control Logs

  7. Room Control Logs

  8. Inquiry Management

  9. Function Diary or Scheduler

  10. BEO or Event Bookings Details

  11. BEO Example of a BEO for a Dinner- Dance

  12. Master Billing Example of a Master Billing

  13. Forecasting and Catering Reports

  14. Forecasting and Catering Reports

  15. Forecasting and Catering Reports

More Related