17-19 September , 2014

1. FlowersExpo-2014 INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, MACHINERY AND TECHNOLOGIES FOR FLORICULTURE AND LANDSCAPE DESIGN 17-19 September, 2014 Crocus Expo International Exhibition Center Moscow www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

2. FlowersExpo Exhibition: Entire industry of floriculture, flower business, flower arrangement and landscape design International Exhibition FlowersExpo is the most important event for professionals in flower business, floriculture, floristics, horticultureand landscape design. Exhibition ProjectFlowersExpo is a effective business platform used to explore new trends in floriculture and to promote innovations. It is a capacious resource for attracting new investments, search of strategic partners and information, an opportunity to expand business contacts and friendship. Our exhibition is a mirror of steadily growing potential, capacity and prospects of the Russian flower and plant market. www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

3. Russian and international exhibitors highly appreciate positive business results of their participation in FlowersExpo, its good reputation, professional viability and friendly atmosphere. www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

4. FlowersExpo-2013 Statistics Main Exhibition Sections Cut and Pot Flowers 56% Nurseries and Landscape 15% Floristics and Design 17% Machinery and Technologies 10% • Participants • 438participants from 25 countries • Russian companies - 152 • International companies - 286 • Visitors • 10900 visitors • 15 240 visits • Russian visitors from 72Russian regions • International visitors from 26 countries • 50% of visitors spent at least • 2 days at the exhibition www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

5. The number of participants over the last 3 years : 438 355 302 2011 2012 2013 438 exhibitors from 25 countries of the world including Belgium, China, Colombia, Denmark, Ecuador, Finland, France, Germany, Holland, Hungary, Israel, Italy, Japan, Kazakhstan, Kenya, Korea, Poland, Portugal, Russia, Spain, Taiwan, Turkey, UAE, Ukraine, USA, took part in the exhibition in 2013. Countries leading in the total number of participants, companies and occupied exhibition space:  Russia -152- 1970 sq.m  Holland - 76 - 1049 sq.m  Ecuador - 46 - 1047sq.m  Colombia - 34 - 483sq.m  Poland - 21 - 301sq.m  Israel - 5 - 129sq.m www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

6. Exhibition Participants : • Breeders, producers and sellers of flowers and plants, trees and shrubs, seeds, bulbs and planting stock. • Designers and manufacturers of greenhouses, greenhouse equipment, machinery and equipment for production and selling of flowers and plants for floriculture and landscaping. • Producers and sellers of decorative products and accessories for floristicsand design. • Producers and sellers of garden equipment and accessories for recreation. • Research and design institutions, botanical gardens, educational establishments, breeding companies. • Landscape companies, architects, designers, ornamental gardening specialists. • Floristic companies. • Companies rendering landscape, consulting, logistics and IT services. • Publishers and sellers of specialized literature, mass media. • Professional and public associations and unions. www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

7. Exhibition Sections Flowers and Plants • All species and varieties of cut and pot flowers. • Production and breeding of flowers and plants. • Export, import, wholesale and retail trade. Equipment and Technologies • Constructions and equipment for greenhouses, winter gardens and garden centers. • Machinery, production equipment and materials for floriculture, nursery sector and landscape design. • Equipment for trading rooms and pavilions. • Logistics, equipment for packing, storing, transporting and selling of flowers. • Grounds, fertilizers, plant protection means. • Garden implements for professionals and amateurs. IT, Services, Consulting, Logistics www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

8. Exhibition Sections Flower Arrangement and Design • Accessories and related products for floristics and design. • Dry and artificial flowers and plants. • Floral compositions from fresh flowers, natural and synthetic materials. • Seasonal decor, Christmas trees, decorations and accessories, compositions and gifts. • Decorative applied products: vases, pots, containers of various shapes, flower racks. Nursery Sector, Landscape and Ecology • Products of ornamental and fruit nurseries: trees, brush, perennials. • Seeds, bulbs and planting stock of flowers and ornamental plants. • Small architectural forms, garden furniture, sculpture. • Garden engineering equipment. • Equipment for recreation in gardens and camping. • Equipment, devices and materials for nurseries and landscape design. • Innovative and nature friendly “green” developments. www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

9. Exhibition Visitors All interested local and foreign consumers from Russian regions, CIS and oversees countries : • Owners, top managers and specialists of companies producing and consuming flowers, ornamental and related products. • Representatives from Russian and international wholesale and retail companies, garden centers and flower salons. • Specialists engaged in floriculture, floristics, landscape architecture and ecology. • Representatives of shipping and logistics companies, financial structures providing flower business. • Owners and representatives of mass media, publishers, online resources. • Scientists, specialists from research institutes, botanical gardens, professors and students from specialized higher educational establishments and schools. • End product consumers, members of public and amateur associations and unions, gardeners, lovers of flowers. www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

10. Exhibition Visitors Visitors’ Interests and Preferences : • Flowers and plants - 75% • Nursery products, landscape • and ecology- 35% • Floristics and design- 34% • Machinery and technology- 18% • Other- 12% Visitors’ competence in making decisions regarding purchases and deliveries: Make decisions 38% Take part in making decisions 30% Do not take part in making decisions 32% www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤September17-19, 2014

11. Exhibition venue International Exhibition Center (IEC) Crocus Expo is the most advanced exhibition complex on the territory of Russia providing optimum conditions for holding large international exhibitions. Crocus Expois a UFI member inExhibition Organizer andExhibition Center categories. International Exhibition Center Crocus Expo: • 549 000 sq.m of exhibition space, 3 Pavilions, 19 Exhibition Halls, 49 Conference Halls technically equipped in accordance with the latest international standards. • 20 000 free parking spaces for cars. • Easy access for vehicles on the outer side of the Moscow Ring Road with several exits from the highway leading to the Pavilions. • Convenient transport for exhibition participants and visitors. It takes only 35 minutes by metro to get to the Exhibition Complex from the center of the capital. • Exit from Myakinino metro station is located right on the grounds of the exhibition complex. www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

12. Exhibition Business Program • Forum for the sector professionals: • Conferences • Seminars • Presentations • Master classes • Open Russian Championship on Professional Floristics RUSSIAN CUP-2014 • Shows and performances of floristic schools and the best florists organized by exhibition participants and partners www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

13. Competition Program of the Exhibition • Competition for the best innovative solution in the field of flowers and plants production and selling • Competition for the best product quality • Competition Novelties of the Year • Competition for the best design of the display www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

14. Benefits of participation in FlowersExpo-2014 FlowerExpo: • The latest products and innovative technologies displayed in two Halls of the modern Exhibition Center Crocus Expo on an area of 18 000 sq.m, 500 companies leading in their market sector from 25 countries. • Professional visitors from all Russian regions, CIS and overseas countries. • Special programs for attracting business visitors from Russia and abroad. • Optimum participation conditions in terms of costs/result ratio. • Effective targeted advertising campaign. • Intensive business program, competitions, educational and entertainment events. • Optimum exhibition dates fitting perfectly in the International Exhibition Calendar. www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

15. Benefits of participation in FlowersExpo-2014 Participating in the exhibition you will get: • Strong marketing channel for promoting your products. • The best solution to get innovations, new products and services to market. • Opportunity to establish itself as a stable and popular company. • Optimum conditions for maximum commercial success. • Targeted professional audience from all Russian regions and abroad. FlowersExpois your key to the “green business” of Russia! www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

16. Exhibition Advertising Campaign • Advertising in 30 publications distributed in Russia, Ukraine, Byelorussia, Kazakhstan, Holland, Germany, Spain, Poland, Germany, Taiwan, Colombia and Ecuador. • Promotion of FlowersExpoproject at the leading international and specialized exhibitions in Russia and abroad. • Advertising in specialized mass media, and on popular TV channels. • Outdoor advertising in Moscow. • DirectadvertisinginInternetsearchengines. • Onlineadvertisingonspecializedwebsites, portals, forums, socialnetworks. www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

17. Exhibition Advertising Campaign • Targeted e-mailing of information to more then 20 000 Russian specialists. • Distribution of 3 000 information leaflets and 15 000 invitation cards. • On-line registration of visitors and early matchmaking system. • Mobile Application for iOSand Android based smartphones: Flowersexpo. Official Exhibition Site: www.flowers-expo.ru Facebook Page: www.facebook.com/flowersexpo.moscow Twitter Page: www.twitter.com/flowers_expo www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

18. Exhibition Patronage RF ChamberofCommerceandIndustry Exhibition Partners National Guild of Florists Guild of Professionals in Landscape Industry Association Greenhouses of Russia ТПП РФ General Information Partner Flowers magazine General Information Sponsor Floriculture magazine General Internet Partner Information Portal GreenCom www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

19. Exhibition Organizers International Exhibition Center Crocus Expo, owner of a modern exhibition venue. Exhibition Company GreenExpoLtd., owner and operator of the exhibition (Professional team with many years of experience in organization of specialized flower exhibitions and floristic competitions in Russia). Contacts: Exhibition Company GreenExpo Ltd. 143000, Russia, Moscow, IEC Crocus Expo Tel.: +7 495 221-12-51 E-mail: mail@flowers-expo.ru www.flowers-expo.ru www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014

20. See you at FlowersExpo-2014! Thank you for attention! www.flowers-expo.ru FlowersExpo-2014 ¤Moscow ¤17-19 September, 2014