Introduction Trademark is a part of Intellectual Property and is considered as intangible yet movable property. It is governed by the Controller General of the Patents, Designs and Trademarks in India. Trademarks signify the identity of your business and protect for a longer duration. You can trademark a name, logo, symbol or even a device. Trademark Registration helps to secure the brand name and build trust with the customers. The trademark owner is entitled to use it for his/her profit and take legal action in case of any infringement. Related: Trademark Assignment
What is Trademark Selling? Trademarks are of great value to any business and influence the sales to a significant level. It mirrors your products or services and provides an edge over others in the market. At times, the owner can transfer his/her trademark to another person. Selling a trademark also known as trademark assignment refers to the assigning of a trademark from your name to any other person. It usually happens when the entire business is sold off, and it owns any registered trademarks. However, it is not compulsory in every case. The person selling the trademark is known as an assignor while the other party to which it is sold is called an assignee.
Ways to Sell a trademark • Complete Assignment • Partial Assignment • Assignment with Goodwill • Assignment without Goodwill More: What is the process of Trademark transfer in India?
Advantages of Selling a Trademark With the selling of trademark, both the parties are benefitted. The terms of the assignment are decided mutually, and under the Trademark Act 1999, it is made sure that no one’s interest is hampered. The assignor gets a good value for his/her established brand. It is beneficial for the assignee as well since the person will be able to enter into the market with a well-established brand name. Related: How to Sell a Trademark?
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