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Sterling Circle

Sterling Circle. A community effort to encourage contributions to the DPCA. Observation. History of medium-money events Numerous DPCA fundraisers targeting $100-$500 per plate Dinner party or reception with Special Guest Star Attendance variable Money “trickles in” over time. The Pitch.

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Sterling Circle

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  1. Sterling Circle A community effort to encourage contributions to the DPCA

  2. Observation • History of medium-money events • Numerous DPCA fundraisers targeting$100-$500 per plate • Dinner party or reception withSpecial Guest Star • Attendance variable • Money “trickles in” over time

  3. The Pitch • Contribute $1,500 to the DPCA • $2,000 for Couples • Attend (similar) fundraisers for next 12 months for free • Join a community of like-minded people

  4. Paired Events • Typical agenda • 6.00-7.30pm: meet with large group of members (25-100) • £10 ($16): to Country Committee • 8.00-10.30pm: re-locate to a member’s home for a relaxed evening with food and drinks • Sterling Circle members: free • Non-members: variable. $100-500 to DPCA

  5. Everybody Wins • Contributors • Closer to DA community and to each other • DPCA • More stable base of recurring finance • Country Committee • Paired event helps to attract Guest Stars • People who fundraise • Helps guarantee a successful turn-out

  6. Promotion and advertising • Word of mouth • Written program description • 2 page description (selling document) • 4 page Q&A (for people who want to know more, and for people who want to designate their fundraiser as a Sterling Circle event) • Country Committee e-newsletter

  7. "Why do people join SC? • Because… “… I can afford it” “… somebody I respect encouraged me to” “… I like coming to events and this feels like a bargain” “… I believe in [insert DPCA project here] “… I want to meet and network with other people who support DA” “… I feel like I’ve done something good”

  8. info@sterlingcircle.orgwww.sterlingcircle.org

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