Why are some of the vanity metrics that are important in digital marketing ad campaigns

1. Why are some of the vanity metrics that are important in digital marketing ad campaigns? We heard a lot about google analytics and we know how accurate its metrics are. Google Analytics is a tool that helps us get insights about any campaign through previous data. It then gives us stats and numbers through which we can get an approximate idea about our campaign. The results or stats are measured in two ways one is vanity and another one is actionable metrics. Many times google analytics is done to check an approximate ROI percentage. For any ad campaign to run successfully many factors are involved, some are quantitative factors- the ones that can be counted and some are qualitative factors- the ones that cannot be counted. The qualitative factors are called vanity metrics. Many brands and surprisingly digital marketers also sometimes oversee the vanity metrics as they don't show figures or quantifiers. However, this approach is wrong and leads to a massive misleading campaign. A digital marketing company in Hyderabad knows the vitality and acknowledges all the vanity metrics as it is connected to the hike of actionable metrics. Let me tell you some of the important and integral vanity metrics that shouldn't be ignored by digital marketers. •Sudden traffic wave on the website: If digital marketers observe a sudden increase in the number of people visiting the website, it shouldn't be ignored. It is a great sign that the ad campaign running is effective and people are enticing with it to land on a brand’s website. It is a great sign in terms of actionable metrics as this traffic later becomes our customers and contributes to the ROI of the brand. •Social media insights: Social media is the strongest weapon for digital marketers and brands associated with the digital model of marketing. Social media insights, increase in the followers, increase in the engagement rate, and a lot more. All of these are to be kept a keen eye on and ignore just because they aren't quantifiers. These are factors that lead to an increase in actionable metrics, ROI, and success of an ad campaign. •New leads: New inquiries, new followers, or new subscribers- all of these are the result of a successful ad campaign. The addition of new viewers or followers is a great way to make a brand community. Having a strong and concrete brand community leads to heavy sales and more promising followers and buyers.