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What type of metrics are used by a digital marketing company in Hyderabad for launching a website

In earlier days, establishing a website for a business was the biggest prospect, but now that digital marketing has been in the market, every business or brand wants to have its presence online. This can be done by creating and designing a website. A digital marketing company in Hyderabad will help launch a website and make it easily available for the users to interact with the brand.

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What type of metrics are used by a digital marketing company in Hyderabad for launching a website

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  1. What type of metrics are used by a digital marketing company in Hyderabad for launching a website? In earlier days, establishing a website for a business was the biggest prospect, but now that digital marketing has been in the market, every business or brand wants to have its presence online. This can be done by creating and designing a website. A digital marketing company in Hyderabad will help launch a website and make it easily available for the users to interact with the brand. Since they have great knowledge of how to build a website from scratch, they use different metrics to measure the performance of the website. We will look at a few of the metrics that help in measuring, and which improve the performance of the website. 1. Count on the number of visitors: Google analytics is one such metric that every digital marketer will use, as it describes how many visitors have visited the website in each period. These visitors could be the new ones or the old ones who are returning. • New visitors mean new people are visiting the website for the first time. So, digital marketers will use a specific device, that helps in registering the recent visits. • Returning visitors are people who have visited the website before and are back again. This metric ensures that the website is obtaining people back to it. 2. Page views: The next metric used is page views. This metric will give an insight to the digital marketers on how many people are visiting the website or individual web pages. Pageviews metric will help in knowing where the website traffic is flowing provides context on where the customers like to go on the website and chart this data to see the sales opportunities for businesses. 3. Testing with browser emulators: The design and graphics present on the website is tested with browser emulators. This is done by the digital marketers to know if the website is working properly on all the interfaces or not. If there is a hitch and the website is not working even on one browser or interface, then there are high chances for the businesses to lose a lot of visitors. To fix this issue of not losing the visitors, browser emulators are integrated by digital marketers. 370 These are the most common metrics used by digital marketers when it comes to launching a website for a business.

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