What is 360 - degree digital marketing and what are its benefits

1. What is 360 - degree digital marketing and what are its benefits? Digital marketing - What is so complex about it? I know everything about it! Is this what you say and think? If yes, then unfortunately you aren't right. Digital marketing is a vast subject and claiming to know everything about it cannot be right. One can know the most about it due to its popularity and the trend that it has set. Amongst many digital marketing strategies that one might not know is 360- Degree digital marketing. We hear this jargon 360- degree a lot in marketing or operations but let me tell you about 360- degree digital marketing. A digital marketing agency in Hyderabad says that it can do a marketing campaign for branding purposes on all digital platforms including social media, Tv, Radio, etc in the same, hitting the audience directly. This strategy is called 360- degree digital marketing. This strategy leads the way to many more and new potential customers who might have been missed till now due to not targeting them on the right platform. This strategy comprises 8 important pillars. SEO, PPC Advertisement, customer interaction, E-Mail campaigns, Lead generation and nurturing social media, content marketing, and website. All of these 8 pillars form a strong and engaging 360- degree marketing strategy. We all could get the most important benefit of this move to be extracting and driving new and potential customers. But not one, there are a lot of other benefits in using these strategies. Let me tell you some. • Understand customer Behaviour: If digital marketers target only one digital platform, it is difficult to understand customer requirements, choices, and purchasing behaviours on other digital platforms. Targeting other digital platforms gives a niche to understand different customers and serve them better. Brands must always understand customers buy from places where they get solutions, so as a brand one must never throw their products in front of the customer but understand their needs and then serve them accordingly. • Personalized shopping experience: Knowing different customers from different platforms is always a benefit. No product is a monopoly and everybody who sells it chooses different reasons for people to buy it. It could be quality, lesser price, easy exchanges, etc. But the main thing that impresses customers is a personalized experience. An experience in which they get the exact solution to their problem.