What are the ways in which a digital marketing company in Hyderabad utilizes a voice-search assistant?

1. What are the ways in which a digital marketing company in Hyderabad utilizes a voice-search assistant? It is that time of the era, where technology has taken over and humans have started to depend more on machines. So, now these machines have got a voice to it, where it has become easier to communicate with the brand for the users’. Today a digital marketing company in Hyderabad is aware of the impact content marketing holds when it comes to link building and generating organic traffic. And with content marketing comes the voice-search assistants, they had begun to impact many marketers’ SEO efforts, as the content has to be optimized by the voice-search. We require these voice assistants because of the increase in question-based search queries. People have centered their questions around how, why, and when. So, when they use the voice search, they will search with long sentences, which means marketers will optimize the content based on the keywords that most of the users use to search a query. Here is a closer look at the ways voice-search assistant is used 1. Featured snippets: It is predicted that almost 57% of the searches are to be voice initiated by 2020, so it is the duty of the digital marketer to optimize the website for all the different types of searches. The obvious change in digital marketing as a result of voice-search assistants is the emphasis on the featured snippets. This is because voice assistants like Google will pull out answers to the voice queries from the sites that are ranked in zero position, thus making the featured snippet a popular optimization tip for voice search. 2. Yields more web traffic: When the users search for a query through voice-search, then the displayed answer will only show the gist and for further information, the user has to click on more options to view more. In this way, the website can gain more visitors and yield more web traffic. As time goes on, users will be more familiar with navigating through the website and getting the information that they want.

2. 3. Enhances personalization: Voice assistants offer personalization for individual consumers, as they will recognize individual voices and offer catered results for things like shopping, music, messaging, and briefings. Google voice assistant has introduced voiceprint identification on all its devices, where it uses the voice of the user to access settings and other options on the mobile device. 4. Yields more insights: The ability to differentiate voices and manage all the account profiles also means marketers will have more insights into multiple users in a single place and see who makes different purchase decisions and have different brand preferences, wish lists, and other personalized characteristics. 5. It enables new experience: Voice assistants have the ability to push products and services much closer to the users. We will take an example of Domino’s, where they just got in sync with Amazon Alexa and promoted voice-enabled pizza orders. The users’ have to just relax and command Alexa that they want to order a pizza from domino’s, and Boom, the order will get delivered within no time. After reading all these points, you might have understood how digital marketers utilize voice search assistants.