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Analysis for every business is needed and when it comes to competitor analysis, SEO Company in Hyderabad will look out for the SEO strategies build by the competitors and how are they ranking high on the search engine results page.
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What are the types of SEO competitor analysis used by SEO Company in Hyderabad? Analysis for every business is needed and when it comes to competitor analysis, SEO Company in Hyderabad will look out for the SEO strategies build by the competitors and how are they ranking high on the search engine results page. SEO competitor analysis can often be overwhelming for the SEOers due to the sheer efforts that go into it. It is not a one-day task and the SEO team requires some time to analyze and come up with an adequate strategy. We will now look at few of the most important competitor analysis techniques that will help to strengthen a website search engine optimization results. 1. Keyword gap analysis: The keyword gap explains about the keywords that the competitors are ranking for and the website is not. So, this gap is analyzed by studying the keywords competitors are ranking for and making a list out of it. By listing down the keywords, SEOers will understand why the website pages are not ranking for these keywords, what is the domain and page authority, any backlink strategy that competitors follow, etc. with these it would be easy for the SEO team to build a strategy focusing on the required keywords. 2. Content gap analysis: This technique involves the different types of content that the competitors produce and see how the content in your website can be improvised. SEOers will analyze on various content related things like the word count that the competitors website have. We know that any long- form content that is unique and informative will perform well on the search results. Any infographics or videos that are giving good response are also considered while doing this gap analysis. Once, it is done this gap will be fulfilled by covering up all these.
3. Backlink gap analysis:This technique involves the study of competitors’ backlinks to determine how strong their backlink profile is. The SEO team performs this backlink analysis, also known as link gap analysis, to check if the competitors have any high-quality backlink profiles. Analyzing the domains that the competitors are getting backlinks from will give the SEOers idea on how to strengthen the backlink profile and establish authority over internet.