What are the new digital marketing trends in the food and beverage industry

1. What are the new digital marketing trends in the food and beverage industry? If we try to name the most used and looked for industries by people, the first that would pop in our minds would be the food industry. Food has created a kind of revolution in society. Cravings, social media posts, food photography, cooking passion, desire for taste and so much more are the factors for it to become so important. Initially, people used to eat for a living but today it has transformed from a basic need to a trend, or telling an important part of people’s social media profile grid would also be correct. Nevertheless, the truth is, it is vital! The food industry increasing their sales through digital marketing has increased from the time when people got into amazing food photography and tried to become“Foodies”. Do we realize now how important trends have become, it has the power to change a necessity to luxury and luxury to necessity. However, with evolving time and people’s interest in such digital spaces, many new foods and beverages brands made their debut in the market lavishly through a digital marketing company in Hyderabad and social media. When brands are in the digital corner for a long time, their sustainability brings a lot of changes and enhancements in their field and category. Insisting on the statement that the brands make changes in the market is partially true but with brands, there are customer needs that make the market come up with some trendy trend always. Like any other market, even the food and beverages business and market has seen a lot of changes. We as viewers have seen many brands that had a monopoly for a long time got a good number of competitors later. The best example would be Amul butter and Nutrilite, for very long nobody knew a better butter company than Amul, and then boon- Nutrilite comes in the market with a lot of flavours and tastes. There are many such examples of brands seeing a lot of changes with time. Let me tell you a few of the digital marketing trends in the industry today. • Taste is substituted with heath and sustainability: Why do people prefer eating varieties? The simple answer is to get that taste. Did we ever think initially, low carb, low sugar, low lactose, low fat, etc.? No, we were always on more taste. However, with changing times notions have also changed. People started preferring the storage period and health over taste. People becoming more health-conscious and extra alert with what they are eating rather than taste made the industry come up with products that are nutritionally rich and not just tasty. This was a major change and due to this digital marketing has to switch to keywords like health, nutrients, etc. rather than taste.

2. Social network became the king: Social networking is the most supporting helping hand for new brands and existing to cope up the upcoming trends. Digital marketers have boomed up with various strategies and techniques to understand the social media algorithm and work accordingly. This helps them have an insight into the technical aspect of the medium and also to do planning accordingly. Interesting and market- oriented posters and artworks help them interact and connect with the customers better and also to make stronger relationships with them. • Targeting and personalization: With exclusive and special remarketing tools, digital marketers can understand and analyse the data and then retarget the ones which they feel could have been converted. By filtering them into different categories, they then have personalized marketing strategies for them. This technique helps in not losing leads and reaching out to the maximum of the crowd. • These are some of changing digital marketing trends in the food and beverages industry. Trends are always related to consumer demand and market behavior. Time and again it keeps on changing.