What are the key metrics that a PPC management services in Hyderabad track

1. What are the key metrics that a PPC management services in Hyderabad track? One of the primary benefits of PPC campaigns is the enormous amount of data that they provide to the business. This data is the key to understanding the campaign in a much better way, knowing the target audience, comprehending customer satisfaction, learning success and failures, and many more things. With so much information at our disposal, PPC management services in Hyderabad use different PPC metrics that help in tracking down the metrics and improve the ad campaigns in a better way. The first metric that we would tell you about is Clicks. Clicks and impressions on the PPC campaigns are possibly the two most essential metrics, especially when it comes to building brand awareness. PPC marketers will look out for variations in the number of clicks whether it is indicating any opportunities or problems. Suppose if the clicks are on the rise, then they would automatically increase the budget for bidding on the keywords. If the same clicks are down, then the marketers would analyse the problem and would see what can be done to encourage the customers to click on the ad campaign. The paid ad click is the beginning of the sales process, and the number of clicks that the campaign gains is directly related to how much money the brand is spending. The second metric that helps in tracking is the Cost per Click. Just like clicks, where it explains some very valuable information, Costs per click are based on the competitiveness of the chosen keywords, this means if the CPC increases, then the longer-tail keywords are utilised by the marketers to entice more targeted traffic. PPC marketers will also bump up the maximum bids on the essential and related keywords o stay competitive in the online market. The third metric that we will talk about now is impression share. Impression share refers to the percentage of all potential impressions on the ads. We will explain this in a better way, for example, if there are 1,000 searches on a keyword, and if the ads were shown 600 times, then the percentage of impression share would be 60%. Google has these special features where it offers two lost impression share categories

2. ● Loses due to budget ● Loses due to ad rank The information received from these categories will make the PPC marketers understand whether there should be raised in the bids, an increase in budget, or an increase in quality scores in search of a higher ad position. The fourth metric is the conversion rate. Ad campaign conversions are a goal for most businesses. PPC marketers will try to improve the interactions with the customers by designing ads that engage the users to make an action. We will see how PPC marketers will identify the decrease in conversion rate. ● Check with the working tracking code. ● Ensuring all URLs of the website are functional. ● Review search queries and ensure that the ads are not showing up for unrelated searches. ● Make sure the ad copy is not outdated. ● Verifying that the keywords and campaign ads are not disapproved by Google and other search engines. ● Clarifying that there are no conflicts with positive and negative keywords. ● Ensuring to optimise the conversion rate on regular basis. The fifth metric is the cost per conversion. To determine if the Cost per Conversion is good or bad, PPC marketers will coordinate with the brand to decide what they are willing to spend to get a sale. They will take the profit margins and the customer value into account and identify how much the ad campaign would cost to acquire each real customer. On this basis, ad campaigns are generated by PPC marketers. So, these are the key PPC metrics that the marketers will concentrate on when it comes to tracking the ad campaigns and their results.