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What are the importance and the types of external links that an SEO company in Hyderabad follows?

External linking is a linking point from one domain to another, which means one website linking to another website. An SEO company in Hyderabad considers external links as an essential ranking factor, as Googleu2019s ranking algorithm will take this as one of the factors to rank a website on top of the search engine.

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What are the importance and the types of external links that an SEO company in Hyderabad follows?

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  1. What are the importance and the types of external links that an SEO company in Hyderabad follows? Before getting into the importance of external links, let us first understand what are external links? External linking is a linking point from one domain to another, which means one website linking to another website. An SEO company in Hyderabad considers external links as an essential ranking factor, as Google’s ranking algorithm will take this as one of the factors to rank a website on top of the search engine. External linking plays a prominent role in increasing the website’s ranking. These links are considered as a third-party vote of assurance by search engines, based on the uncomplicated plan that how people talk and recommend your website can say a lot about the brand. Here are some important facts about external linking. 1. Increases visibility and relevancy: Search engines value the users and always aim to show the most relevant results to their query. External links coming from websites of the same niche can help Google understand the relevancy of the website’s content and the degree of the website’s popularity. 2. Adds value to user experience: By linking to another website, the brands can help users to find some additional and relevant information that they are looking for. This will enhance the user experience and encourage the users to revisit the website in order to gain more information on related topics in the future. 3. Increasing back linking opportunities: Linking out to other reliable sources on the web can help the website get a backlink from other sources and this can build a natural linking environment.

  2. We will now look at the types of external links that are classified into two types. 1. Do-follow links: Do-follow links indicate to search engine crawlers to follow the link and pass link equity or link juice to the linked site. This can boost website rankings. 2. No-follow links: No-follow links tell the crawlers not to follow the link and not to pass any link juice. These links do not pass PageRank and they do not likely impact search engine rankings.

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