What are the best practices SEO Company in Hyderabad follow for URL structure?

1. What are the best practices SEO Company in Hyderabad follow for URL structure? When we talk about URL, it is used in identifying the address of resources on the internet and it also consists of multiple parts that include a protocol and a domain name. An SEO company in Hyderabad understands the importance of URL structure and that is why they follow a few of the best practices to make it easy for the search engines to recognize and the users to find the content or product they are looking at. We will see some of the practices that are followed to make the URL structure a better one. 1. Standardizing URLs in lowercase: Keeping the URL structure in lowercase will not make much of a difference, but it will surely make it easy for the users to identify and read the URL clearly. Many of them use mixed case sentences like “It-Should-Not-Be-Like-This” or all the letters in an upper case like “IT-SHOULD-NOT-BE-LIKE-THIS”. This might link errors within the website, so SEOers will see that the URLs are standardized in lower cases. 2. Using only hyphens: Though there is no restriction on using either hyphens or underscore, it is still advisable to go for hyphens rather than underscores. We will explain this better with an example, “this_will_not_be_visible”, whereas links that have hyphens can be visible when formatted too. So, to make the users see the link accurately SEOers will see that only hyphens are used in the URL structure. 3. Using accurate keywords: Many of them always look for keywords that have the most traffic, but these highest traffic keywords might not necessarily be in the category of the pages. So, the SEO team will select the keyword from the category name that describes what the web pages are containing precisely. Or they will also look at the keywords that the users mostly look at while searching for the

2. products or products that are contained within the categories. In this way, users will find the right product and will also be able to purchase what they want. 4. Saying no to superfluous words: Users will look at the URL as the words present in the URL will guide them to what they are looking for. And that is why the URL has to be simple and without superfluous words like “/category/widget”, where rather only “/widget” would work and would be fine. SEOers will see that if there are any other common words that will give the users the same meaning or showing them what they are expecting out of a webpage, and use them on the URL structure. 5. Future-proofing URLs: There will be few blog posts that are mentioned with the year in it for example, “Top social media trends in 2020”, and this type of posts will be updated every year by the SEOers in terms of content. So, they ensure that the URL structure does not contain the year, as anyone who followed the old links will easily find the updated content. There is a benefit of updating the content and the title year by keeping the same URL and that is all the links that went to the previous year will remain the same.