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Digital marketing has evolved to a much greater phase and has gained so much popularity among internet users. Many businesses have swiftly moved to digital marketing and gained immense popularity for themselves. One part of digital marketing that has gained popularity among the audience is YouTube marketing and a digital marketing company in Hyderabad use this powerful video marketing platform and try to rank higher and make the brand visible to the right audience.
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What are the best practices a digital marketing company in Hyderabad follows to increase YouTube watch time? Digital marketing has evolved to a much greater phase and has gained so much popularity among internet users. Many businesses have swiftly moved to digital marketing and gained immense popularity for themselves. One part of digital marketing that has gained popularity among the audience is Youtube marketing and a digital marketing company in Hyderabad use this powerful video marketing platform and try to rank higher and make the brand visible to the right audience. If it is about ranking on top, then digital marketers will try to focus on the watch time of the users. Let us quickly explain what exactly is watch time? It is the aggregate time the viewers have spent watching a video over a period of time. And this watch time is good only when the content keeps racking up minutes and Youtube will identify this as a source of relevant information and boost up search rankings. It is very much evident that it is not easy to get the top spot on Youtube, but not impossible to achieve, and for this digital marketer will follow a few best practices to increase the watch time. 1. Adding up a killer opening: An effectual opener speaks a lot to the shrinking attention span of people, but also remember that it aims to deliver value. Getting audiences on board means lowering the bounce
rates, which is considered good for YouTube SEO. So, basically, businesses have approximately 15seconds of time to hook the audience and let us see what a killer opening can be like. • The video can start with a question, a quote, a joke, or anything that stimulates the audience's interest. • Promise the audience a solution for a problem that they are looking for. • Offering them value. 2. Crafting a value-added and high-quality video: Audio is often a neglected part of videos, but it is the most powerful tool to stimulate emotions in a video. It is not just about audio quality; it is also about video quality. Digital marketers will ensure that the video quality is maintained well, as this will bring in more customers to watch the video. Digital marketers will also focus on including exact match keywords in the title and description, as this will boost the watch time and the engagement rate. 3. Creating valuable longer videos: Let us explain this with an example, say 1,000 people saw each video in total and the total watch time for a shorter video would be 3.000 minutes while for the longer video would have accumulated 6,000 minutes. This explains that the longer the video, the more watch time it would accumulate, but yes, remember that this won’t work if the video is of no value to the audience. Digital marketers will see that only valuable and informative videos are created and posted on Youtube. With this, we conclude that the listed best practices are designed to help boost the YouTube engagement rate through a higher watch time.
