What are the benefits of having a responsive website design

1. What are the benefits of having a responsive website design? Website builds credibility for any business. Having a strong website helps in making an online presence of the business and affects the marketing strategy positively. In the digital era, people researching any product or service first want to visit the website to check multiple things like the establishment year of the product, variety of products that the brand sells, clients they have served, and most importantly the design of the website. The interface of the website is quite important as it attracts the customer to explore the entire site. Also, a few eye-catchy colours and images in the website get registered in the visitor's mind which helps them recognize the brand later. Almost all the brands, small or big, new or established have a website for the visitors to visit. However, not all websites are customer-friendly or responsive. Some of them lack speed, late agents on the chatbot, insufficient content, and many such things. Visitors or buyers only stick to websites that are responsive and customer-friendly. They would never return back to a slow website, have dull colours, or lesser information. While developing a website web development services in Hyderabad need to make the website responsive and customer friendly. Let me familiarize you with some of the benefits of having a responsive website. • Decrease in the bounce rate: If you own a brand outlet you might have noticed visitors walking in the outlet, searching for their required product, and then not returning back to buy it. This consumer behaviour is called the bounce rate in digital marketing terms. Visitors visiting your website and not returning back or not getting converted is bounce rate. With a responsive website there very decreased chances of visitors going away from your website. Best user experience is a big factor to decrease bounce rate. • Attracts Traffic: The biggest feature of marketing in the digital space is to get more traffic. But the challenge is retaining the traffic to your website. The end target of having this traffic is to convert and this is only possible if the visitors are too attracted to the website and they stay on it. To make this possible web developers must make the website attractive and responsive. With a responsive website design, visitors can see the website on any device as responsive websites are compatible with any shape or size. • Boosts your SEO: To bring the brand on the top, digital marketers are on their toes to come up with different digital marketing strategies. Responsive websites aid SEO activities too. Earlier websites were only desktop-friendly, but the scenario is completely different today. People spend most of their time on their mobile devices,

2. hence they search websites also on the same device. In such a layout, responsive websites are a must. For instance; if a website is made the only desktop friendly, the size, shape, content structure, image structure everything looks hotchpotch when viewed on a mobile device. This is the prime reason behind stressing up on responsive websites. Higher conversions: There is simple logic in regards to conversions through digital marketing techniques. Driving the traffic to the brand’s website with amazing SEO strategies, making the website engaging and with a good User interface, using PPC ad campaigns to have warmer leads, and then converting them. For the conversion chain to run this smoothly, traffic resting on the website is quite important. This is only possible in two ways; one if the website is way too engaging, second if it is feasible for every visitor visiting from any device to view the website as it is. • Web development is a prime service, as it is the front face of the brand to the visitor and one must not compromise on it in many regards. Responsive websites make every visitor view the website as it is.