What are some of the unknown benefits of Pinterest for your business

1. What are some of the unknown benefits of Pinterest for your business? We know popular things and with a general tendency of less curiosity, we never tend to find or know more about a topic. One such topic is social media. Everybody is social media savvy these days. Can we locate one teenager or adult who isn't aware of social media and doesn't know how to use it? Tough, right? That is because of the popularity and importance that people gave to social media. Everybody knows how to use it but to some extent. Facebook, Instagram, Snapchat, Twitter, are social media for most people. But are they right? No, social media comprises many other elements too. The above handles are social networking sites and not the entire social media. Half knowledge is dangerous and hence people must have the right set of knowledge before claiming to know it completely. With the increase in social media marketing services in Hyderabad, people want to be a part of it first for social branding, second to have relevance, and third to increase their sales. Social media networks like Instagram and Facebook have made social media into a whole new platform for businesses or sellers and customers or buyers. The major benefit of business on social media is to build a brand presence that gives a scope to create viewers and customers which would lead to sales. In modern times, sales only happen with companies that are popular and known as a brand. To make any business into a known and popular brand social media is the right place. Many other elements of social media are dedicated to working on brand building. However, people miss out on seeing it as they are too attracted to social media networks like Instagram. Some of those elements are Pinterest, Flipboard, Diggs, etc. Today let me tell you some of the benefits of using Pinterest for your business. • Drive traffic: Every brand wants or looks for more viewers and people so that more individuals can know and relate to their brand and to increase the website traffic and viewers the best way brands think and feel is SEO. But is SEO really the only way to increase brand views and traffic. Let me tell you an instance, through SEO people are definitely driven to your website but not by liking your product, they come there to see and like your product. However, just think, if they like your product and land on your website, how warm the lead would be and how easy and guaranteed the conversion would be. Pinterest does that for you. When your product images are uploaded on Pinterest people don't see them without their intention, only when your product comes under the category of their search keyword, they see your product picture, and only if

2. they show interest they click to land on your website. This is a much more effective way to drive traffic to your website. New potential customers: Pinterest is a place where people come to see unique and innovative products, as it is a hub of photos of different things available in the market. It covers everything from home decor to food to apparel to accessories, almost everything and the plus point is, it has the link of an e-commerce website or app so that if people find the product useful or something that they were looking for, they can buy it. It leads new and potential customers who are warmer and eager to buy. This helps in adding up new customers to a brand’s database. • Increase brand awareness: Being on such a platform where people come to get references of the things they want to buy automatically makes the brand legitimate. Once the product is purchased and the quality of the product hits the eyes of the customer, what more does a brand want? It has already built the trust for the customer to refer it to other people and become loyal to your band. • I hope you found the write-up useful and informative to clear the very concept of Pinterest being just a photo dump to a useful business tool.