What are some of the tips to run engaging email marketing communications and campaigns

1. What are some of the tips to run engaging email marketing communications and campaigns? Writing is always taken for granted. It is the biggest misconception that writing is the easiest job one can have or do. Till now people equate writing in the educational stages and all the other stages to be the same. But do we know writing needs a lot of research, analysis, structure, and then execution? Amongst all the other pillars that a digital marketing company in Hyderabad has, content and email marketing are amongst them. All of our mail inboxes are loaded and filled with emailers from brands that are not opened. Why do we think they are sent to us and why don't we give the minutest importance to it by not even opening and seeing it. Because they don't seem important or engaging. As customers, people only read or engage in something if it is informative, important, and enticing. If the mails sent by brands are boring and lengthy, it rarely gets clicked or opened. Digital marketers work hard on coming up with content for emailers that are informative, engaging as well as leads to query for the brand. The problem or the reason that is not succeeding with this is brands being reluctant to have more and more information in the emailer. One thing must be clearly understood that emailers, posters, or any other marketing collateral are just to drive the traffic to your landing page and not for them to make their buying or purchasing decision just by seeing or reading the emailer. An information-exhausted emailer kills inquiry, hence writing short, crisp, and engaging content in the emailer is always suggested and recommended. Let me give you some tips on writing interesting mailers for email marketing. • Don't boost: Email marketing is an individual approach to reaching the audience. There is no need to boast about the followers or your community too much. The person on the other side reading the emailer must think that he is valuable and the only person you are looking for right now. Boasting about your product or achievements is recommended or advisable where you are supposed to compete with other brands in the market. But email marketing campaigns are primarily for getting leads and building a community. • Stop spamming: People are too irritated with the overload of useless emails that they receive on a regular or daily basis. Many brands think sending out emails or messages that aren't important helps in staying connected to people. They absolutely ignore the fact that overloaded mail inbox irritates the individual and they might spam or block

2. you. Hence sending mail only when there is something useful or informative is advisable. Connection and engagement with people can be maintained through social media postings too. No diplomacy: There are various reasons to send out an email. Be clear about it. If it is for sales and requires signup be clear about it, if it is for community building and needs to be subscribed be clear about it, likewise if it is regarding a new product launch and wants the viewers to view it, be clear about that. Emailers must not be written in diplomacy, after all, it isn't politics to be diplomatic, it is sales and it needs to be straight and clear cut. Build trust: Brands must understand sales are only possible if people start thinking that you are the only one that can provide them with what they need at an affordable price and best quality. Building community and consumer-buyer relationships are more important than just increasing quantitative sales. Try to come up with writing or content in such a way that • • Email marketing is a strong tool only if marketers know how to use them rightly. Content and strategies both work parallelly. With engaging and enticing content and perfectly planned and structured email marketing campaigns, brands can reach a wider audience.