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What are some of the reasons to use youtube as a marketing tool for small businesses

Social media is the new-age media as well as a new-age digital marketing tool. Being popular and handy enough, more than 75% of the traffic is found to be on the social media platform. Social media marketing services in Hyderabad have drastically changed the entire marketing scenario. Let's travel back a bit in time and observe that social media was considered to be dangerous and not a platform that could be trusted. <br>

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What are some of the reasons to use youtube as a marketing tool for small businesses

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  1. What are some of the reasons to use youtube as a marketing tool for small businesses? Social media is the new-age media as well as a new-age digital marketing tool. Being popular and handy enough, more than 75% of the traffic is found to be on the social media platform. Social media marketing services in Hyderabad have drastically changed the entire marketing scenario. Let's travel back a bit in time and observe that social media was considered to be dangerous and not a platform that could be trusted. But today big and established companies are also polishing their knees to be the sphere of social media. If we consider the early times only new-age kids or teenagers were a part of this hub but today everybody irrespective of the demographics is a part of the social media for entertainment, connectivity, and shopping. Amongst all the other social media handles Instagram and Youtube are the most used however Facebook remains to be more popular than Instagram. Even for the minutest doubt people either search on google or youtube. All the amazing hacks, recipes, movies, audios, videos, tutorials, etc. are found on youtube. It has become a great tool for content creators and vloggers. However digital marketers have also used youtube for increasing sales and growth of brands. Small businesses especially must be on youtube doing some amazing content. Let me tell you some of the benefits of marketing through youtube. • It's free: Funds and capitals are a big hurdle for small businesses and in such a scenario, youtube becomes the best tool for video marketing. There are two inner benefits, the first one being cost-free and the second being video, motion visuals are way more appreciated than any normally designed poster. Also, people irrespective of demographics are present on youtube which makes traffic flow high. • Increase in Sales: With more traffic comes more viewers and hence more sales inquiries and more conversions. Increased traffic and viewers are always a plus point as they are the ones who get converted as clients and customers. This is a very easy way of increasing views. • Aid to SEO activities: Having an active and live youtube channel helps in quality SEO activity too. Attaching the video link in the SEO blogs helps in getting more traffic and increases search ranking.

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