What are some of the digital marketing terms that every marketer and brand must know

1. What are some of the digital marketing terms that every marketer and brand must know? Are you a brand working with a digital marketing company in Hyderabad and face difficulties in understanding these terms? We have the right solution for you. Understanding and trying to get through with the digital marketing terms are important if a brand is working with digital marketers. These terms are important to understand because the entire working of the marketing strategy is based on them. Other than internal understanding, it is also necessary to understand a strategy rightly. Sometimes it is too difficult to explain the entire process and hence people use related terminology and in such a situation knowing these terms are vital. Digital marketing is a field that is innovative and ever-changing hence brands working with it too must be relevant and innovative. If the brands don’t know these terms, they might feel irrelevant to the entire team. So we have brought some of the important terms that every brand and marketer must know. • Push Marketing: This is the terminology used to describe a marketing strategy where a similar set of message marketing is done for an alike audience. It is similar to targeting the same audience again and again. Some of the examples of push marketing are email marketing campaigns, tv ads, etc. • Customer Acquisition cost: Amidst all the marketing expenses that a brand calculates, it is highly integral to calculate the expense that we put on the customers. Each customer is a cost that any brand puts and calculating that cost is called customer acquisition cost. It can be calculated by adding sales and marketing costs with total customers. This calculation gives a a clear picture of the money put and with a clearer understanding of CAC, we can also calculate the expense and the return. • Pull Marketing: It is a similar concept to inbound marketing where the sales are pulled, meaning engaging and exciting content is put up for the customers for them to get attracted and engaged and then connect to the brand. It is just like pulling customers by attracting them. • SEO: SEO stands for Search Engine Optimization something that every brand and every digital user knows these days. It is something that increases the search ranking of the brand. With excellent SEO techniques, even in the organic search, your brand website can come on the top, obviously with the right time duration. With the brand name coming on the top, it brings the brand near and closer to its audience.

2. • CRM: CRM stands for Customer relationship management. It is the process of building, enhancing, and stabilizing a brand’s relationship with its customers. It is one of the most useful and helpful software or tool that helps in balancing, managing, and continuing the healthier and successful consumer-brand relationship. • CMS: It is the most important tool of all. CMS stands for the content management system. Content is one of the major parts of digital marketing, CMS is the major tool for creating and segregating content on WordPress and website creation. • Bounce rate: Bounce rate in digital marketing is very important as it states how long a visitor sustains on the website. Having a track of the bounce rate is important to know how engaging and interesting the website and its content is. Bounce rate helps in understanding the customer preference about the brand and its content representation better. These are some of the important and most used digital marketing terms in the field. These digital marketing terms are quite integral for a successful and innovative digital marketing strategy. Every day working for the same cause needs the same set of understanding and only then the work output comes out excellently well.