If you are a startup lets see why digital marketing is your best friend

1. If you are a start-up, let’s see why digital marketing is your best friend? New business is always a danger and the most adventurous journey. Investing a good large amount of money and cringing about not knowing what to do is completely normal. What to choose? Who is the better third-party vendor? Which is the right marketing strategy? Is the budget not too high? All of these are the common questions and queries that arise when someone starts a new business. Any business to become popular or to become a brand needs solid and concrete marketing. Marketing is the base of everything, right from creating a brand image to a higher sales graph. Start- ups are always confused with believing the marketing strategy that is right for them. With traditional marketing, one can only try and test, however, the scenario with digital marketing is quite different, there are test campaigns that are run to check and ensure that the marketing strategy, target audience, and campaign idea are in line with the trends of the digital platforms. With these insights, brands also gain the confidence to run the campaign and showcase their products. Like campaign testing, there are numerous reasons for digital marketing being the best companion for any new start-up. A digital marketing company in Hyderabad gets the brand right because of its research and analysis method. Research about the brand, marketing outcomes, desired ROI, and analysis on the same helps them give a complete insight report to the client as well as plan the future marketing strategy accordingly. Let me tell you a few more reasons for choosing digital marketing in the initial stage of your business. •Affordability: Cost is the main concern at the beginning of any business. Start- ups always have funds as a big hurdle and with this having a big fat traditional marketing is quite risky. If unsuccessful it drains the upcoming brand. At this point, one must always opt for digital marketing for its cost-effective behaviour. •Flexible: Above 80% of the youth are on their mobile phones, and more than 77% of the adults are on their mobile phones, this simply shows how traffic is driven to mobile phones and digital spaces. This is one more reason for brands to be on the digital platform and if they are there, traffic sees and acknowledges them.

2. •Engagement: Customers don't want to roam each time they want to buy something. They would get connected to one brand and calmly shop from them. But this can only happen if the brand can engage and entice the customers. Customers once engaged to a brand don't leave it until and unless the brand serves them below their expectations.