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Everything about SEO competitor analysis

SEO services in Hyderabad will do SEO competitor analysis for creating a better strategy and to improve the ranking on the search engine results page.<br>

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Everything about SEO competitor analysis

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  1. Everything about SEO competitor analysis If you are having an online business and if you are tired of not getting enough organic traffic to the website, then it is time you seek the help of SEO services in Hyderabad, as they will do the SEO competitor analysis for you. They will dig a goldmine of your competitor information and understand every aspect of the SEO strategy that they follow. What is this competitor analysis? SEOers do this competitor analysis for analyzing the SEO strategies that the competitors are leveraging to rank higher on SERP. This helps to discover unique SEO optimization opportunities that they may have not previously touched upon. The first thing that the SEOers will do is to find the competitor using various tools. If the competitors are known then it would be easy to see what is making them rank on the search engine and reasons for getting organic traffic. 1. Finding through google SERP: Google SERP has always been the best bet for finding SEO competitors. SEOers will first identify the keywords that they want to rank for. They will then search for these keywords on Google and look for the websites that are ranking on the first page of the search engine. The one which is ranking on top are the competitors and are listed down in a sheet so that they can be analyzed. 2. Finding through tools: There are various tools that the SEO team uses to find the competitors. These tools are SEMRush and Ahrefs, which are used by the SEOers to further know about the competitors. We will now look at the different types of SEO competitor analysis.

  2. 1. Keyword Gap Analysis: This is a technique used by the SEOers which involves studying the keywords for which the competitors are ranking for. This analysis is done in order to find out the keywords and then make a list out of the keywords which are not being focused on. When this gap is identified, the SEO team will find it easy to get those keywords fit in the content of the website and make it optimized for ranking. 2. Content Gap Analysis: Content on the website plays a major role when it comes to ranking and every website wants to stay unique while providing information to the user. So, when the SEO team talks about content gap analysis, they will look at the content produced by different competitors and then prepare a strategy to make better content. Uniqueness, creativity, infographics, question-based queries, etc. all these are considered while doing the analysis, as these will give an extra edge to get featured on the search engine results page. 3. Backlink Gap Analysis:This technique involves the study of competitors’ backlinks to determine how strong their backlink profile is. This link gap analysis is done after finding the backlinks and making a list out of it. SEOers will see if they could get any backlink to the website from the listed ones and also see if there are any unique domains where they can get a backlink. This will help to increase the domain authority, which will eventually improve the ranking of the website. Everything above is just the tip of the iceberg when it comes to competitive analysis for SEO.

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