5 benefits of switching traditional marketing to digital marketing-converted

1. 5 benefits of switching traditional marketing to digital marketing Marketing through electronic devices or the internet to increase sales is called Digital marketing. Due to various factors like cost worthiness, timeliness, etc businesses are switching to digital marketing. It is the most reliable way to get connected to the traffic and also the best chance to convert them. Traditional marketing has a narrower edge over connecting to people whereas digital marketing has a broad and wide edge over connecting and interacting with the target audience. Also, the level of engagement created by digital marketing company in Hyderabad is quite higher when compared with traditional ways of marketing. With an umbrella of marketing tactics and strategies like paid ad campaigns, SEO, email marketing, social media marketing, etc; they try to connect, engage and convert the traffic at any cost. Let us see some of the exciting benefits to switch to the digital notch. •Constant communication: One of the important reasons for diversifying your business by shifting to a digital model is to observe increased interaction with the traffic. Traditional marketing lacks constant communication as physical meetings aren't too feasible for both, the business and the customer. Digital marketing using the two most important tools to maintain client communication are Customized emails and social media content. Building good and regular social media content builds brand loyalty as social media users easily connect to engaging posts. •Analyze the accurate target audience: There are a lot of tools online that help in monitoring the traffic’s online or search activities. This data can be used by digital marketers to bring the businesses to their right target

2. audience. If the traffic gets to see posts regarding things they are looking for, the post or ads become engaging for them. Once businesses have a clear view of what the traffic is looking for, they can easily target the ones interested in their product. •Know and engage in the buyer’s journey: Before the advent of digital marketing; knowing, understanding, and analyzing the buyer's journey was not a known phenomenon. Most of the buyers, see an ad in the newspaper, television, or the internet and then research on various other websites and then finally try to locate a physical outlet to purchase the product. But with digital marketing no matter where the buyer got to know about your product, Facebook, Google Ads, website, etc you have a go-to to see the progress and also engage with them. •Optimize for better conversions: Unlike traditional marketing methods like television and newspaper ads, digital media ads are quite affordable. Also can be improvised for better conversion rates. Through digital marketing, we can keep track of the buyer's online activities and know what interests them more. For instance; if we as a business post a story on our business Instagram handle, we can check on the insights and understand the likes and dislikes of our target audience. •Measurable results: In traditional marketing when an ad is put up in a newspaper or hoarding, a lot of money is put in it but one can't locate the number of people viewing it and so calculating ROI is too difficult. Whereas, in digital marketing we can easily locate the number of viewers clicking on the ad, opening it, and reading it. We can easily filter the interested ones from the crowd and then target them with more product and conversion- oriented posts. Digital marketing has new and much more engaging ways of marketing any product for both the seller and the buyer. It uses various strategies and tactics right from driving the traffic, locating the target audience, engaging with them, and then converting them.