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What was the use of social media when it began and what it has become? Isn't it massive? Social media has grown huge and so have its features. Almost every update can ensure us some new features coming up. One such social media platform is Instagram, it was with a completely different motto when it started and today it has changed completely. Every small business is found to use Instagram to increase their business and make it into a big one. Not many know the advantages of the different features of Instagram for their business. A social media marketing service in Hyderabad correctly knows whe
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4 best Instagram features used by social media marketing services that are perfect for small businesses What was the use of social media when it began and what it has become? Isn't it massive? Social media has grown huge and so have its features. Almost every update can ensure us some new features coming up. One such social media platform is Instagram, it was with a completely different motto when it started and today it has changed completely. Every small business is found to use Instagram to increase their business and make it into a big one. Not many know the advantages of the different features of Instagram for their business. A social media marketing service in Hyderabad correctly knows when and where to use these features to increase the sales and brand value of the business. Many features directly help these small businesses to gain more followers and many of them understand the customers through surveys or feedback that too in an engaging way. Engagement is essential and Instagram features are meant for that. Many businesses still follow the traditional route and still don't gain a lot from it. Today let me tell you 4 cool and best Instagram features that help in building small businesses. • Insta Shop: This is the first and most accurate feature for quick buyers. Through this, if people click on “View shop” they can see a wide range of products offered by the brand and their prices. This is the most convenient way for buyers to buy the product they wish to without visiting or scrolling or waiting for a DM reply from the brand handle. This helps in conversion and making relationships due to quick response. This is a great way to not lose customers. • IGTV: I would call it a mini YouTube. A perfect place for brands to do some goodwill and social awareness activities to attract customers. IGTV is a great way to pass on messages to their followers. For instance; amidst the rise of covid cases, a lot of small businesses are contributing some percentage of their profit to the needy. This message is passed by many brands creatively and with an emotional message through IGTV videos. • Story Features: Instagram story features are the best. Options like sliders, questions, etc. are the best tools to get feedback engagingly. Which customer likes to fill a google form? I wouldn't, instead of answering some engaging questions on Instagram would make me and my opinion feel valued. • Story Highlights: It is the best way to structure content on Instagram. This helps in categorizing things that brands do or categorize different products that they sell. This would help buyers to directly view pictures and videos of different options that the brand has to offer.
