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RICA

RICA. Agenda. Progress to date Initiatives Dec & Jan Planned initiatives going forward. Progress to Date (Active customers). 83% of active customers have been successfully registered. . 3.7 million active customers still need to be registered at the end of January 2011.

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RICA

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  1. RICA

  2. Agenda • Progress to date • Initiatives Dec & Jan • Planned initiatives going forward

  3. Progress to Date (Active customers) • 83% of active customers have been successfully registered.. • 3.7 million active customers still need to be registered at the end of January 2011.

  4. Challenges experienced • It took much longer , than anticipated, for customers to understand the RICA requirements • Customers in outlying areas are not exposed to traditional media ie TV, print & radio • Contract customers didn’t think they need to register as the Network have got their details • Most Prepaid customers don’t have Proof of residential address • They have prepaid electricity, no accounts that indicate residential address. • Many people don’t receive post at residential addresses or at schools and at retail stores • Prepaid customers are mainly located in rural & outlying areas, serviced by informal traders making it difficult to reach them. • Customer’s apathy to registration slowed registrations down ie they’ll wait for the last minute to register

  5. Initiatives Dec 2010 & Jan 2011 • Rural areas (where people go home for holidays) • Permanent RICA registration facilities were set up in rural areas within Limpopo, KZN & Mpumalanga during the Christmas period, to register customers where they go home to for the Festive Season. • Walk in centres • Permanent registration stations were place in the Walk-In Customer Care centers, Vodacare outlets and selected Vodashops. • Additional Trade Partners incentives were put in place to register customers • Implemented IVR announcement when you call the call centre to inform customer who are not registered to RICA before 30 June. • RICA adverts placed in SAPS Community news papers • Partners with Retail stores eg Game to offer customers free-bees to RICA eg 2 litre coke.

  6. Activities during Dec 2010& January 2011 RICA Activities at the Community phone containers Malls: RICA registrations were included in all summer marketing campaigns in all the regions. RICA adverts in the SAPS news letters RICA counter on the Mail & Guardian website RICA promotion with Game

  7. Initiatives Dec 2010 & Jan 2011 • In December 2010 the existing registrations increased from 8.877 per day in November to 9,876 a day in December. • In January registrations decreased to 2914 per day. (The decline could possibly be contributed to the extension of the deadline)

  8. Planned Initiatives Map

  9. THANK YOU

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