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Serving Ottawa/Gatineau PowerPoint Presentation
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Serving Ottawa/Gatineau

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  1. Serving Ottawa/Gatineau • Broadcasting in 20 laguages • Streaming online • Reaching 37 cultural identities

  2. Ottawa’s Multi-cultural Radio • CHIN launched in Toronto 1966 • AM, FM and TV services • CHIN launched in Ottawa Oct 2003 • CJLL 97.9FM • Internet live stream • Reaching over 20,000 sq Km Population ~ 1.5million

  3. Demographics • Today approximately 39% of the Ottawa area population lays claim to Irish & Scottish decent, reflecting multicultural change since 1881 census

  4. Ottawa- Gatineau Demographics (from 2006 Census)

  5. Ottawa- Gatineau Demographics (from 2006 Census)

  6. Listener Data Stats Canada reported an increase in listeners to speciality, community and multicultural stations. These stations attracting niche audiences Tuning in for specific programming.

  7. The Gaelic Hour 1 • Sunday 8:00am. - 9:00am EST • 8:00am News from RTE + • What it says in the papers • Magazine format • Interviews • Authors, Actors, Musicians • Politicians • Business Leaders • Live audio and video stream • Archived

  8. The Gaelic Hour 2 • An Nuacht provided by RnaG • Traditional music and song • Artist of the week • Phone in giveaways • Interactive social media and email • Playlist published on facebook • Artist of the week feature

  9. web statistics Web statistics at 2012 Summary Mar 2013 Averages: 1.06Gig per day = 100+ Hours 115 visits per day 1400 pages viewed per day 1 archived magazine show = 10Mb approx

  10. Monthly Mailing List • Distributed to over 1,500 on The Gaelic Hour mailing list

  11. Advertisers & Sponsors

  12. Radio Ads Effectiveness Study Source:Radio Advertising Effectiveness Laboratory, Inc.NY.

  13. Radio v TV Source:Radio Advertising Effectiveness Laboratory, Inc.NY.

  14. Ethnic Radio • Radio’s overall pattern of ad receptivity was strong across all radio formats • Ethnic populations also showed some additional emotional connections with their stations, indicating strong lifestyle bonds with formats targeting those populations • Ad receptivity is even stronger among heavier radio listeners. • While there were age-related variations in the absolute values of our measures, the relationship of radio to other media held true across all age groups included here. Source:Radio Advertising Effectiveness Laboratory, Inc.NY.

  15. CHIN in the community

  16. Contact: Austin Comerton 613 800-1853 austin@thegaelichour.ca