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Broadcast TV Experience over Internet Can Your Device Outsmart Internet limitations?

Broadcast TV Experience over Internet Can Your Device Outsmart Internet limitations?. Company Snapshot. Founded in Israel in end of 2008 with offices in US, Israel & Hong Kong.

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Broadcast TV Experience over Internet Can Your Device Outsmart Internet limitations?

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  1. Broadcast TV Experience over Internet Can Your Device Outsmart Internet limitations?

  2. Company Snapshot • Founded in Israel in end of 2008 with offices in US, Israel & Hong Kong. • Leading disruption in broadband TV, with patented technology to enable consumers an unparalleled viewing experience: • Two Product Lines: • Adaptive Video Acceleration™ (A.V.A) – HTTP, client only. • Distributed Adaptive Streaming™ (D.A.S) – UDP, crowd-streaming. • Traction with industry leading customers on a range of devices, millions deployed in over 100 countries.

  3. Giraffic’s Target Markets Smart TV Mobile IP STB OTT VIDEO PROVIDERS Gaming DEVICE MANUFACTURERS • Video Acceleration

  4. Adaptive Video Acceleration™

  5. Limitations of Internet “Over-The-Top” TV The user experience issues: Re-buffering pauses, lower resolution, inconsistent streaming experience, longer download time. Some reasons: • At Home Bandwidth “Competition” • Last Mile ISP or Mobile Connection • Network Operator Backbone Congestion & Peak Hours • Content Servers Overload • Niche/Long Tail Content Caching Limitation 1–3 Mbps These issues are magnifiedacross varying geographies, internet infrastructure and video services.

  6. Solution: Control the Throughput (not the Bandwidth) Outsmart Internet Limitations with Adaptive Video Acceleration™ • Real Time bandwidth and connection analytics • Client-side HTTP throughput optimization • Playback Shaping Client-side software integration on the device: Client Software Powered by

  7. Technology: Adaptive Video Acceleration™

  8. Technology Performance Results Giraffic Multi-Source Streaming vs. Standard HTTP Real Network Monitor View of a Typical Giraffic Accelerated Stream: 10 Mbps 3X 3.5 Mbps 3X higher throughput, and smoother QoS

  9. End-Consumer Benefits – Broadcast TV Experience • Faster throughput speed - for Progressive Download • 3X faster on the same internet connection • 10X less re-buffering during playback • Higher resolution - for Adaptive Streaming • Highest possible video resolution over any given Internet connection • Enabling UHD: 4K, 3DHD (15-30 Mbps) • Quality of Service – sustaining consistent throughput for entire duration of streaming

  10. Device Manufacturer Benefits • Client-only solution - completely standards based (HTTP), simple software integration. • No server side integration. • Flexibility– any device, any OS, any Protocols • Supported on any device - Mobile, Tablet, PC, Smart TV, STB, Gaming Console • Any Operating System – IOS, Android, Windows, Linux. • Protocols - HTTP/S, HLS, SmoothStreaming, Mpeg-Dash. • Bridging the last mile gap between CDN/Cache and the end-user’s internet connection.

  11. Easy Integration on Client Device • Giraffic installed as a system service • Redirect certain video streaming requests for content from the player through the Giraffic local HTTP proxy • Low memory footprint, low CPU usage • Typical Integration cycle 4-6 weeks • No server integration required Fig. 1 Example of Client Software Integration On Linux platform

  12. Benchmarks The New York Media Lab Review of Giraffic Accelerator Click here to play the review on YouTube or go-to: http://youtu.be/8ARXy7GHgiI

  13. Side By Side Benchmark: HD 1080p 3 Mbps line, 2:52min video length Not Accelerated Accelerated by Giraffic Average Speed 4.7 Mbps 2.5 Mbps # of re-buffering events 0 12 Real data from customer benchmarks

  14. Side-by-Side Benchmark: Ultra HD (9-20Mbps) 30 Mbps ADSL, 3rd party benchmark by leading Smart TV vendor 9 Mbps / 3:23min Not Accelerated Accelerated by Giraffic 4.6 / 6.5 Mbps 13 6:20 Average & Peak Speed # of re-buffering events Total Playback Duration 8.8 / 14.5 Mbps 1 3:38 Customer Feedback: Almost impossible to stream 4K or 3DHD high bitrate Video without Giraffic

  15. Adaptive Streaming Acceleration Giraffic Adaptive shaping mechanism: • 2-3X average higher resolution viewed throughout playback • Smoothed bitrate changes • Quality of Service guaranteed. No performance depreciation • Supports and accelerates HLS, Microsoft Smooth Streaming, MPEG-DASH Benchmarking Amazon Instant Video on Smart TV (MicrosoftSmooth Streaming) kbps kbps t (s) t (s)

  16. Why Partner with Giraffic ? Competitive Differentiation • Disruptive technology - providing Broadcast TV experience of Internet Video to your consumers, outperforming competitors’ device Time-to-market • Enroll the solution instantly on existing AND future models • Bypass Development, Monitoring and Adaptation challenges • New protocols/standards/codec versions • New ISP policies • Global Internet networks (deployed and verified in over 100 countries) Low Risk • Our solution has been selected and validated by THE world leader in CE • We continuously improve our solutions, add features and keep current with New Wi-Fi and 3G/4G standards , New Internet provider policies and standards • Simple client-side integration

  17. AVA Summary • Disruptive technology – new concept for video acceleration and faster downloads by “controlling the pipe” from the device only. • Simple client-side integration with no changes to the ecosystem • Benefits: • Faster streaming downloads • Minimum re-buffering • Enabling maximum resolution at any given internet conditions • Enabling UHD 4K Streaming • Market validation from the industry leaders.

  18. Distributed Adaptive Streaming™

  19. The Challenges of Content Distribution Peak-hours Network Congestion Heavy Distribution Infrastructure Constrained User Experience Exponential Content Growth + Billions of Connected Devices =

  20. Solution: Courteous & Reliable Crowd-Sourcing Distributed Adaptive Streaming™ • ProActive Storage • Distributed Adaptive Streaming • Network Operator and End-User Friendly DAS automated platform employs the excess idle bandwidth from millions of end-user devices to provide a high quality, robustand highly efficient collaborative content streaming cloud

  21. Technology: Distributed Adaptive Streaming™

  22. Technology Performance Results 80% 70% • Bandwidth offload & Congestion Absorption using Giraffic streaming cloud • HD streaming enabled by Giraffic on MakoTV Real data from customer benchmarks

  23. Experience Giraffic Live Demo at www.Giraffic.com • View of a real-time Giraffic DAS viewing session

  24. DAS Management and Control • Real-time cloud monitoring • KPI Reports such as Time to First Byte and CDN offload performance

  25. Consumer Benefits • Highest possible video quality • Highest possible video resolution over any given Internet connection • Reliable video data • Quality of Service -Sustaining consistent throughput for entire duration of streaming • Content Availability -Multiple Geo-optimized sources • Polite Crowd Streaming • Marginal user uplink consumed (40-60kbps) • Very low CPU &Memory footprint.

  26. Content Provider Benefits • Bandwidth Offload – Over 70% reduction compared to traditional content cache distribution • Virtual Crowd-sourcing –maximum capacity, minimal user impact. • Wide Support – streaming protocols, DRM/encryption, any devices/operating systems (Windows, MAC, Linux, Android, IOS) • Easy Monitoring – Real-time user-friendly web tools for user experience KPI , increased ROI and efficient management • Proven Technology – Commercially deployed worldwide since 2010, millions of users.

  27. A)Existing CDN: Initial views or “long-tail” files are being viewed from the origin or CDN 2 3 4 5 1 2 3 4 5 1 1 2 2 3 3 4 4 5 5 1 2 3 4 5 Content Provider

  28. A)Existing CDN: Initial views or “long-tail” files are being viewed from the origin or CDN 2 3 4 5 1 2 3 4 5 1 1 2 2 3 3 4 4 5 5 1 2 3 4 5 Content Provider

  29. B)Existing P2P: Popular files can be retrieved from the other end users who have previously viewed that file 1 2 3 4 5 Content Provider 5 1 2 3 4 5 1 1 1 2 2 2 3 3 3 4 4 4 5 5 5 1 2 3 3 4

  30. C)1. Giraffic’s Encoding 2. Giraffic Encodes further redundancy to the data Giraffic’s Solution Step 1 & 2 1 2 3 4 5 Content Provider

  31. C)3. Giraffic’s Pro-Active seeding pre-populates the end users’ devices with robust encoded chunks of data Giraffic’s Solution Step 3 Content Provider

  32. C)4. Giraffic’s Encoded Asynchronous Streaming retrieves data from the Other end user’s devices simultaneously Giraffic’s Solution Step 4 Content Provider

  33. DAS Summary • Disruptive technology – reliable and courteous crowd-streaming platform for content distribution • Benefits: • Bandwidth offloading for cost savings and congestion control • Wide availability of high-quality and reliable content • Highest possible video resolution streaming at any given internet conditions • Market validation from the industry leaders.

  34. Featured Customers & Partners Giraffic’s AVA & DAS are already deployed with millions of end-users in over 100 countries Customers Industry Recognition Warner Brothers

  35. For further inquiries, please contact: sales@giraffic.com THANK YOU

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