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Writing

Writing. Introduction to Business & Marketing. Review. Review the following concepts: Reading Reason to Read Speaking Why We Speak Jargon. What Is Writing?. Writing : “permanent record of communication”. What To Know Before Writing:. Know your audience

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Writing

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  1. Writing Introduction to Business & Marketing

  2. Review • Review the following concepts: • Reading • Reason to Read • Speaking • Why We Speak • Jargon

  3. What Is Writing? • Writing: “permanent record of communication”

  4. What To Know Before Writing: • Know your audience • i.e. writing a lesson for high school v. college • Know your purpose • i.e. introduction speaker or keynote speaker • Know your subject • i.e. science in general or Organic Chemistry formula Why is knowing these simple things important?

  5. Write With “POWER” • Step 1: Plan • Step 2: Organize • Step 3: Write • Step 4: Edit • Step 5: Revise

  6. Step 1: Plan • Have a clear understanding of the topic • Know exactly what you want to write about • Brainstorm and list all the ideas you know about your topic: • Make a list of ideas you need to get more information on • Gather the information from different sources

  7. Step 2: Organize • Create an outline • Bullet points • Statement of main topics • A great outline highlights: • what you’re going to talk about • how you’re going to talk about it • what else the reader can expect

  8. Step 3: Write • Create A Draft • Use your outline notes from Planning (step 1) • Begin to put your notes on paper in sentence form • Pay no attention to mistakes at this point • Ensure that your paper includes: • all the ideas that you want • ideas are clearly stated

  9. Step 4: Edit • Check all spelling, capitalization, punctuation, and grammar (F7 key) • Ensure that your ideas makes sense - check each sentence for accuracy

  10. Step 5: Revise • Make all of your editing changes • Read your paper one final time before sending/submitting • Read your paper aloud as a way of checking for errors • Submit your POWERfully written document

  11. Forms of Writing • Email • Letters (cover, resignation, thank you) • Memo • Business report • Company publication (brochure, online post)

  12. Email • Most common form of written business communication • Business professionals use emails to: • send documents • set up meetings • confirm appointments • contact job candidates • What do the following mean in an email: • CAPS are used • Descriptive subject line • Misspellings

  13. Letters • Business letters produce a permanent record • EXAMPLES: • Cover letter: introduces that another document is attached/accompanying (resume, sales report) • Resignation letter: announces the writer’s intent to leave a current position (typically given two-weeks prior)

  14. Memo • Memos are commonly used for internal business • EXAMPLES: • Money transfers • Company policy changes • What could happen to an employee if they fail to read a memo from their boss?

  15. Business Report • Companies use reports to inform employees about various aspects of the business • EXAMPLE: • Sales report • What can an employee learn about the company from reading their sales report?

  16. Company Publication • A message, statement, or text produced by the company • audio, video, print, electronically • EXAMPLE: • Brochures (literature that feature your products and services) • Why are brochures used/successful?

  17. Review • Writing • POWER • Forms: • Email • Letters (cover, resignation, thank you) • Memo • Business report • Company publication (brochure, online post)

  18. Class Activity • Write a memo to me about your Long Weekend • Make sure to use the following outline: • Proper headings • Three paragraphs: • Paragraph 1: about your Long Weekend (activities that you did, places you visited, items you bought, movies you saw, etc) • Paragraph 2: Apply the Marketing Mix to at least one product you bought/used over the Long Weekend (Product, Place, Price, Promotion) • Paragraph 3: Apply the 6 Marketing Functions to your Long Weekend (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.

  19. MEMO TO: Ms. VanDyke, Marketing Teacher FROM: Your name DATE: Tuesday, November 12, 2013 SUBJECT: My Long Weekend/End of Quarter 1 PARAGRAPH 1: about your Long Weekend (activities that you did, places you visited, items you bought, movies you saw, etc) PARAGRAPH 2: Apply the Marketing Mix to at least one product you bought/used over the Long Weekend (Product, Place, Price, Promotion) PARAGRAPH 3: Apply the 6 Marketing Functions to your Long Weekend (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.

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