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Converting Behavior to Business: Clicktale Solution Overview – Toms September 17 , 2014

Converting Behavior to Business: Clicktale Solution Overview – Toms September 17 , 2014 Derek Francis, Director of West Coast Sales Shai Tamari, Director of Field Engineering, North America. What we will see today. Introduction to ClickTale Solution Overview Customer Case Studies

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Converting Behavior to Business: Clicktale Solution Overview – Toms September 17 , 2014

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  1. Converting Behavior to Business: Clicktale Solution Overview – Toms September 17, 2014 Derek Francis, Director of West Coast Sales Shai Tamari, Director of Field Engineering, North America

  2. What we will see today • Introduction to ClickTale • Solution Overview • Customer Case Studies • Key Integrations / Differentiators • Questions ?

  3. Who is ClickTale ? • The LEADER in Enterprise Class SaaS Digital Customer Experience (DCX) Solutions • Enterprise-Scale SaaS • Over 1,000 Global Customers • Ability to replay 100% of your customer visits on all your digital properties • Founded in 2006 • 200+ Employees • Global Company • NA Sales & Services HQ in New York City • Specialized Professional Services • Consulting Team that Provides Ongoing Proactive Support Post Implementation • Fast Growing • Recognized on Deloitte Fast 500 in 2013 • Unchallenged leader in Behavior Analytics

  4. Every Day Our Customers Convert Visitor’s Behavior into Business with ClickTale…. Telco Media E-commerce Technology Finance / Insurance Entertainment Key Customer Verticals

  5. BUSINESS THE eBusiness Ecosystem:How do YOU measure your Customer’s Experience today ? Funnel Reports Business Trends CUSTOMER SERVICE DESIGN A/B Testing Web Analytics A/B Voice of customer Customer Information Personalization f Social media UX Usability

  6. Watch Session Recordings on Adobe

  7. Watch Heatmaps in Adobe

  8. Adobe Segmentations

  9. Visualizing Segments in ClickTale

  10. Lenovo’s Adobe ClickTale Analysis

  11. Increasing Conversion Rates The North Face increased conversion rates from shopping cart to order completion by 62% with a combination of Heatmaps, Conversion Funnels and drill-down to Session Replay. Go to Challenges>

  12. Walmart - Registration 32% Increase in Conversion Rate Hover and click to watch session playback

  13. ImproveMobileEngagement Continued to Checkout Didn’t continue to Checkout A leading US retailer was able to identify mobile challenges that caused a drop in conversion.

  14. Integrations and Optimization Ecosystem Analytics Voice of Customer A/B Testing EmailMarketing CMS E-commerce Blogging Tag Management

  15. Typical Benefits • 4.5%+ increase in site conversion rates. • 1%+ improvement in customer retention rates from better site experience. • 0.5%+ improvement in average order value from better customer experience. • 60%+ reduction in IT and development costs associated with problem reproduction and resolution. • 10%+ reduction in IT and development costs associated with better prioritization of site projects and project avoidance.

  16. Questions?

  17. Derek Francis Director of West Coast Sales Tel. 630-697-5417 Email: derek@clicktale.com Shai Tamari Director of Field Engineering, North America Tel. +054-266-2044 Email: shai.t@clicktale.com

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