Marketing Research Services in the Age of Social Media

1. Marketing Research Services in the Age of Social Media Social media has revolutionised marketing research services. It has given researchers easy, fast and reliable access to their users and competition.

2. Evaluate Our Research Of the biggest technological developed that has revolutionised marketing research is the emergence and spread of the social media. What was basically a means for networking has become a major business tool. In marketing research it has completely revolutionised the way we carry out and evaluate our research. With its instant connect to millions across the world, social media is a perfect tool for researchers. When it comes to research for companies from countries like Singapore and UK, market research through social media can give us more relevant results. In fact, working with social media has become an essential part of marketing research services. So, the question is how does market research works in the social media era? How has it changed the way market research is carried out? WWW.coralresearch.in

3. Forming special interest groups Social media offered the perfect platform to create a focus group and this gave rise to online market research communities or MROCs. These are online communities that are constituted for basic research purposes. These private invite-only communities can be sustained over long-term, providing relevant groundbreaking ideas. Forming special interest groups The social media is an enormous source of data and not just from MROCs. It can give you an instant glimpse of your users as well as the competitors. This is massive data, from what the consumers are talking about, trends to changing attitudes and perceptions. Then you have the big industry data, from blogs from industry experts, news from competitors, latest developments and news. Best of all, this data is free of researcher bias and reflective of actual user behaviour. It is constant and fast. Because of this, social media data is actually highly reliable. It is used to understand user behaviour, predict trends, innovations and ideas. WWW.coralresearch.in

4. Getting the right language India is a young country today with its own language. Its upwardly mobile youth is impatient with an exposure to global news and events. Like their preferences, their language is also changing rapidly. It is important to understand this discourse because this is the language your users understand and relate to. Social media has given this unparalleled approach to researchers to address their respondents in a language they understand. From online games to twitter boards, it has forced a whole new language that is snappy and honest. Crossing barriers Social media has been instrumental in reaching out across borders. Researchers are creating communities that can be anywhere in the world and monitoring them constantly. For clients from countries like UK and Singapore setting up shop in India, social media also allowed them to see the process for themselves. Crossing barriers Undoubtedly the biggest benefit of social media is that it is quick and cheap. Setting up online communities and monitoring these is relatively cheaper. There are also a number of free tools that researchers regularly employ. But, best of all it gives us almost instant responses. As a result, researchers are now creating surveys in almost record time span. For instance, reactions to a product launch can be accessed within 24 hours by studying social media chatter. WWW.coralresearch.in

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