Metal Hammer Magazine Case Study. Alisha Hall . Overview. Genre: Metal Music Magazine Launch Date: 1986 Editor: Alexander Milas
Metal Hammer magazine has the overall topics that usually include:
• Concerts/ festivals
• New artists
• Famous artists
They have their own website that discusses what will be in each issue and promotes different companies. Therefore, by promoting other related companies such as festivals (E.g. Download festival) then they will make a deal to promote Metal Hammer too and therefore get more recognition.
Furthermore, they have their own radio podcast that discusses bands and what events are coming up and who they think are worth seeing in the local area (London and the UK). This is then recorded and put on YouTube for those who missed the podcast.
Adverts for different businesses that are relevant to the Metal Hammer genre which shows they have gone into business with them and that they will help promote each other’s production.
The ABC’s Standard Certificate for the distribution of Metal Hammer says that:
Between the 1st January 2012 to the 31st December in the UK:
Metal Hammer magazine is sold at the price of £4.75 with a new edition every month. The destitution has many different forms but the main forms which are the magazine, their website and their podcasts. Also it provides links to Metal Hammers Facebook and Twitter pages.
Metal Hammer has a lot of different ways to combine different multimedia’s to promote their magazine and have many different routes of reading or listening to what they have to say. For example they have;