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GMBMEN PLANNING. Practical Guide and Toolkit. GMBMEN Planning . “Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure." Siegel , Ford, Bornstein (1993), 'The Ernst & Young Business Plan Guide'. GMBMEN Planning.

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gmbmen planning


Practical Guide and Toolkit

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GMBMEN Planning

“Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure."

Siegel, Ford, Bornstein (1993), 'The Ernst & Young Business Plan Guide'

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GMBMEN Planning

What is a Business Plan?

It is a model of our proposals and their consequences for the next period. Like all working models it is a tool to inform and assist decision-making.

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GMBMEN Planning
  • a plan - a statement of intent - a calculated intention to organise effort and resources to achieve an outcome
  • a business - an activity or organisation, which is engaged in the provision of products and/or services, to produce commercial gain and or specific social benefit
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GMBMEN Planning

The five key elements of a Business Plan are simply:

1. Where we’re starting from

2. What we intend to achieve in the next 3 (or 5) years

… for whom (our customers, current and future)

… why (the benefit, especially financial, to us)

… by when

These are our SMART objectives

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GMBMEN Planning
  • How we intend to achieve them …

… the milestones on the way to our objectives –i.e. what we

have to do to achievethe objectives

… our capacity to do so: financial, human,equipment


… how we shall go about marketing the products to

appropriate customers/users

… identifying competition and how we shall respond

… other risks and how we shall minimise them

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GMBMEN Planning

4. How we shall stay on course:


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GMBMEN Planning

5. Budget – the distillation in numbers of the plan: demonstrating full understanding of the costs of our proposals, the income and the profit/loss outcome – in realistic detail for Year One, in outline for subsequent years…

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GMBMEN Planning

Business plans need three things:

  • Focus
  • Appearance
  • Believability
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GMBMEN Planning

To summarise

A good business plan is one that:

  • Shows that your plans are feasible and realistic
  • Helps you plan for the future and assess your strengths and weaknesses
  • Helps spot future opportunities and threats
  • Helps to identify risks and how you will deal with them
  • Shows how you will monitor success and manage setbacks
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GMBMEN Planning


Part 1 – Summary

Part 2 – Purpose and Objectives

Part 3 – SWOT and PEST Analysis

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GMBMEN Planning


Part 4 – Activities

Part 5 – Property

Part 6 – Team

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GMBMEN Planning


Part 7 – Risk

Part 8 – Putting your plan into practice

Part 9 – Money, budgets and cashflows

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GMBMEN Planning

Do you intend to use your plan to help you raise money?

Do you intend to use your plan to attract partners?

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GMBMEN Planning

4 things to remember when writing a business plan:

  • Decide what you are actually trying to achieve
  • Establish a strong ethical philosophy at the outset of your planning process.
  • Demonstrate the effective use of investment and resources
  • Business plans should not be long wordy documents.
Useful reading :

The Complete Guide to Business and Strategic Planning for Voluntary Organisations by Alan Lawrie. Available at (£15.64)