How to Choose the Right Outdoor LED Screen for Advertising

1. How to Choose the Right Outdoor LED Screen for Advertising Today's outdoor advertising no longer relies on traditional inkjet printing, but more and more LED large screens are used. It has high brightness, flexible content, and can automatically switch according to time periods. Especially in business districts, traffic arteries or outside stores, a clear screen can bring a lot of attention. However, the outdoor environment is complex. If you choose the wrong screen, the advertising effect will be discounted and the subsequent maintenance will be troublesome. This article will help you pick out the outdoor LED display that is truly suitable for advertising from a practical perspective, so that you can avoid detours and see results faster. 1.Why outdoor LED screen is becoming more and more popular among advertiser Outdoor advertising screens are very popular now. They are bright and can be seen clearly during the day, which is more eye-catching than traditional billboards. Merchants can use them to attract more attention to their brands. These screens can play videos and pictures, update content quickly, and can be controlled remotely. It saves the trouble of frequent advertising changes and is more efficient. More importantly, these screens are waterproof and dustproof and can withstand all kinds of weather. Whether it is sunny or rainy, the advertisements can be displayed without interruption. 2. Determine the scene first, then decide how to choose the outdoor LED screen

2. Before choosing a screen, you must first figure out where you want to put it and what you want to use it for. The requirements for screens in different scenarios vary greatly. For example, advertising screens on the side of the street must have high brightness and high protection levels to ensure that the advertising content is clearly displayed all day long in the face of strong sunlight and wind and rain. Another example is the exterior wall of a shopping mall, where the audience is close, requiring clearer screen details and more delicate pictures to attract customers' attention. Screens used for temporary events or exhibitions pay more attention to structural flexibility and convenience of installation and disassembly. The quick installation and disassembly design not only saves time, but also facilitates transportation and handling. In addition, different scenarios have different requirements for screen size and resolution. For venues with dense traffic and long distances, the screen can be larger and the pixel pitch can be slightly larger; while places with close distances require higher resolution and finer pixel pitch. Therefore, clarifying the use environment and advertising goals is the first step in selecting outdoor LED display screens. Only by choosing the right product according to specific needs can the advertising effect be maximized and resource waste avoided. 3.How to choose the size of outdoor LED screen?

3. The advertising effect can be maximized only if the size of the outdoor LED screen is chosen correctly. However, the size is not the bigger the better, but should be determined in combination with the actual viewing distance and environment. For example, roadside advertising screens face drivers and passengers who drive by, and the viewing time is short and the distance is far. At this time, the screen should be larger to catch attention in a brief glance. For example, the digital billboard LED display set up next to the highway is usually larger in size. On the other hand, if it is the entrance of a shopping mall or outside a store, the audience is mostly walking distance and stays for a long time. The screen can choose a moderate size, and the pixel pitch is finer, the picture is clearer, and it is convenient to display more details and information. In addition, the size of the installation space is also a limiting factor. The building facade, billboard structure and urban planning regulations will affect the upper limit of the screen size. Be sure to measure on site before installation to ensure that the screen can meet the on-site conditions. Finally, the choice of size also needs to consider the budget and maintenance costs. A larger screen means higher procurement and operating costs. When choosing, you must weigh the advertising goals and return on investment. In general, the size selection depends on “who is watching”, how far they are watching, and how long they are watching. Then, combined with the installation environment and budget, finding the most suitable size can achieve the ideal advertising effect. 4. Factors that affect the price of outdoor LED screen When choosing an outdoor LED screen, the price varies greatly, mainly affected by the

4. following aspects: Pixel pitch The smaller the pixel pitch, the finer the screen, and the higher the cost. P4's detail performance is far better than P10, and the price will be more expensive. Screen size The larger the size, the more LED lamp beads and materials are required, and the overall cost will rise accordingly. Brightness level Outdoor screens must have a higher brightness to ensure clear display during the day. High-brightness LED chips are more expensive and consume more power. Protection level The outdoor environment is complex and needs to meet IP65 and above waterproof and dustproof standards. High protection level housing and sealing design will increase manufacturing costs. Control system and content management Intelligent control systems that support cloud management and remote updates have a large initial investment, but can improve the efficiency of later operation and maintenance. Brand and after-sales service Well-known brand products are expensive, but the technology is stable and the after-sales service is guaranteed. Small factories or non-brand products are cheap, but the risk is greater. To sum up the above, when purchasing an outdoor LED screen, you can't just look at the price. You must combine your own needs and budget to choose the most cost-effective solution. 5. Conclusion Choosing the right outdoor LED screen is the key to successful advertising for B-side enterprises. Only by deeply understanding the needs and combining them with specific application scenarios can we choose a solution that is both durable and efficient. Professional suppliers such as LEGIDATECH, with rich project experience and perfect after-sales service, can ensure the long-term stable operation of the screen. I hope this guide will help B-side customers quickly find the ideal outdoor LED display solution to

5. help improve brand exposure and market conversion.