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A Marketing Plan for Iowa Freemasonry. Grand Lodge of Iowa Grand Master Bryce Hildreth. A Plan to Grow. What Introduce Freemasonry to a new “generation” of potential masons. Why Strengthen the Craft. How Public outreach in person, in the press and online.

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a marketing plan for iowa freemasonry

A Marketing Plan for Iowa Freemasonry

Grand Lodge of IowaGrand Master Bryce Hildreth

a plan to grow
A Plan to Grow
  • What
    • Introduce Freemasonry to a new “generation” of potential masons.
  • Why
    • Strengthen the Craft.
  • How
    • Public outreach in person, in the press and online.
    • Positive associations in the entertainment media.
  • Who
    • You! All of you!
the opportunity
The Opportunity
  • “National Treasure” 2004
      • Positive portrayal of Freemasonry
      • $348 Million Box Office
      • Led a new cohort to the Craft
  • “The Lost Symbol” 2009
      • Bestselling novel – Dan Brown
      • “Love letter” to the fraternity
      • Movie release 2013?
  • Demographic shift
      • Rise of the “Millenials”
      • pewresearch.org/millenials
our options
Our Options
  • More to the Same (low hanging fruit)
    • Reactivate dormant members.
  • New and Improved (retention)
    • Make current product better to keep people engaged.
  • New Markets – Same Product (true growth)
    • Reach out via social media and online
    • Invitation to petition.
outcomes
Outcomes
  • More good members
    • Men who seek association.
    • Men who seek improvement.
    • Men who seek…
  • Become easier to find
    • New methods, same great product… Freemasonry.
the unified campaign
The Unified Campaign
  • “What was lost can be found.”
the unified campaign1
The Unified Campaign
  • The Unified Theme:
    • “What was lost can be found.”
      • Plays off media associations.
      • Provides a common catchphrase.
      • Links theme to movie and to our own materials.
      • Alludes to what we offer…
the unified campaign2
The Unified Campaign
  • The Unified Website
    • www.iowafreemasonry.org
    • Clean
    • Easy to Use
    • Focused on non-members
    • Portal for further action
      • Contact Grand Lodge
      • Membership referrals
call to action
Call to Action

Act locally…

local tactics
Local Tactics
  • Go to the movie when it comes out
    • Go as a Lodge
    • Take non-masons
  • Call your paper or local TV station
    • Offer interviews about the lodge
  • Movie theater ads
    • Ask about an ad to run before the movie
local tactics1
Local Tactics
  • Update your web presence
    • Accurate information online
    • Post to Facebook page
    • Check your e-mail!
  • Wear your lodge logo
    • T-Shirts with the Unified Theme
    • Promote the square and compass always
  • March in parades
local tactics2
Local Tactics
  • Improve your lodge signage
    • It’s your most visible asset
  • Print Lodge business cards
    • Include the unified web address
  • Run a classified ad!
    • Invite inquiry
    • Inexpensive
local tactics3
Local Tactics
  • Buy search terms on Google
    • Lodge keywords
    • Unified Theme
  • Print and post flyers
    • Lodge address and contact
  • Hold an open house
    • Give a talk on “symbology.”
slide14
What was lost can be found.

www.iowafreemasonry.org

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