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http://mmspark.com/build-your-own-blog/ 4 Steps To Build A Blog That Will Earn You Money From Home
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Are you blogging for fun or to build your business or create a side income ?
Are you one of the 3.9 million “lifestyle bloggers” who blog to support a flexible, family-friendly lifestyle?
Do you blog for money and fame or is it a way to express yourself?
Is your mission to help others, share your personal experiences or connect with a like-minded community?
If the answer to any of these is YES! then you need to build a blog and treat it as a business
If you treat your blog as a business you can achieve all of these
There are something like 181 million blogs in the world, up from 36 million only five years ago
According to stats from Blogger.org: • 81% of bloggers make less than $100 a year from their blogs • 9% are lifestyle bloggers • 8% earn enough to replace a salary and support their families • The remaining 2% make over $150k!
So, if you’d like to be in the 17% of bloggers who mean business with their blog and generate a profit keep watching
Remember, if you’re not making money from your blog, it’s not a business it’s a hobby
Follow these 4 Steps To Build A Blog That Will Earn You Money From Home
Firstly, understand why you’re blogging and what you’re trying to achieve
Are you blogging to create a side income, to replace a salary or to create a luxury lifestyle?
Or do you want to make enough that you can work from home, be available to pick the kids up from school and enjoy the freedom and flexibility of being your own boss?
Perhaps your goal is to support a worthy cause or help others in your community
Blogging as a business isn’t about you it’s about the market you serve
Having said that one of the great advantages of blogging is how you personalize your writing because people like to buy from people they “know, like and trust”
So, focus on how you serve your market, but inject your personality into your blog posts so you stand out
Having a clearly defined “niche” (a narrowly defined segment of the marketplace) will help you focus your marketing message, the topics you write about, your communication style and how you promote yourself and your blog
For example, blogging for work at home mums is very different to blogging for professional photographers or organic cheese makers
Once you’re clear on why you’re blogging and who you’re blogging for create a simple 1-page plan
Write a plan for how often you will update your blog, how you will promote it and retain readers, and whether you will feature photographs or video
Test out different strategies, see what your competition are doing and ask your readers Do they want daily blog posts or one long weekly in-depth post? Will your blog posts be a mixture of information to promotion (80/20?) How will you keep your blog fresh, relevant and exciting? How will you engage your readers and keep them coming back?
Now that you’re running a business, you must act like the CEO
Blog regularly, be professional and be consistent with your message, your style, your brand and your topics
Avoid obvious spelling mistakes and use professional-looking, relevant photographs
Create an editorial calendar and feature a different topic or tips and tricks each month
Plan your posts in advance and use the WordPressscheduling feature to queue up content if you’re going away
Connect with other bloggers and key influencers in your field
Get to know them and remember that what used to be seen as competition is more likely potential collaboration
See who else is serving your market that you could partner with and look for ways to work together for mutual benefit
Perhaps consider running joint webinars or Google hangouts with others providing complementary services to your potential customers