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Helping Beneficiaries Communicate Collaboration for Communication

Helping Beneficiaries Communicate Collaboration for Communication. Evi Panagiotakopoulou Head of the Information and Publicity Unit for the Community Support Framework Managing Authority MINISTRY OF ECONOMY AND FINANCE. The project. Granting aid to SMEs The final beneficiaries

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Helping Beneficiaries Communicate Collaboration for Communication

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  1. Helping Beneficiaries CommunicateCollaboration for Communication Evi Panagiotakopoulou Head of the Information and Publicity Unit for the Community Support Framework Managing Authority MINISTRY OF ECONOMY AND FINANCE

  2. The project Granting aid to SMEs The final beneficiaries Active SMEs in commerce and services all over Greece Our aim To provide detailed information to all beneficiaries about the project To reach 10,000 SMEs all over Greece

  3. Key Players • CSF Managing Authority • Taskforce for SMEs • Information and Publicity Unit • Banks • acting as Beneficiaries • SMEs • as Final Beneficiaries

  4. Developing the Information System • Managing Authority -collaboration between two units • Co-operation between the Managing Authority and the beneficiary • A step by step procedure, including publicity and information issues EC 1159/2000 an. 3.2.1.2

  5. The step by step procedure • Discussions with the beneficiary to set the basic needs • The obligations of the beneficiary regarding information and publicityare included in all the administrative papers (fact sheets) circulating between the MA and the beneficiary • Seminars for beneficiary employees responsible for implementing the project • Seminars also covered: • Presentation of EC 1159/2000 • The MA guidetoinformation & publicity • Publicity practices EC1159/2000 an.6.4 EC1159/2000 an.6.6

  6. The step by step procedure (cont.) 4. Help desk serving the beneficiary • providing detailed information • emblems to be used • guidelines on visual design matters • instructions for commemorative plaques in enterprises 5.The website www.ependyseis.gr providing information for beneficiaries and final beneficiaries, including FAQs

  7. The step by step procedure (cont.) 6.Production ofprinted and electronic material sent to all beneficiaries in order to provide candidate SMEs with as much information as possible: • Poster 48Χ68, for bank branches all over Greece • Advertising leaflet (8 pages) providing comprehensive project details • Printed and electronic (cds) information guide providing project details (including the application form for inclusion in the program) EC 1159/2000 an. 6.3 EC 1159/2000 an. 6.5

  8. Managing Authority Media Campaign • Broadest possible coverage of the target group • Combined media campaign, almost simultaneously • 1 TV Spot 43’’ and a cut version 25’’, • 4 radio spots • 1 basic and 4 theme specific press advertisements (national and local) • Internet banners EC 1159/2000 an.3.2.1.2

  9. Beneficiary Information Campaign On a national basis, promoting the advantages of the project. Including: • Seminars for SMEs • Press ads • Radio spots • Internet campaign • Promotional material, cds

  10. We ensured: • Coordination between managing authority & beneficiary • Maximizing reach to final beneficiaries (SMEs) • Wide distribution of serving points (approximately 1900 around Greece) • Investor friendly (one-stop shop)

  11. Managing Authority Responsibilitiesconclusions • Coordination • Guidance • Support • Supervision Taking the appropriate preventive measures to ensure the effective application of the rules and principles of communication. In media advertising, the MA is chiefly responsible for the application of Regulation 1159/00 and the provisions of the operational programme. Of the Beneficiary

  12. Profiling the beneficiary • Fund • Operation • Type and nature of action • Stage of implementation • Launch • Progress • Completion • Target Group • Geographical Area conclusions

  13. Working with beneficiaries Providing support on the: • Regulatory framework • Application of a ΄΄communication mix΄΄ based on the type of the action conclusions

  14. Helping Beneficiaries CommunicateUseful Tools

  15. Helping Beneficiaries CommunicateUseful Tools A practical Explanatory Guide to communicate CSF

  16. Additional Actions for Helping Beneficiaries • Seminars • Defining person in charge, with a skilled and professional background • Regular meeting of involved bodies • Help-desk serving the beneficiaries • Regular explanatory fact sheets on the role of MA & beneficiaries • Website including FAQs (special section for beneficiaries) • Distribution of information material produced by MA (posters, leaflets)

  17. Managing Authority MAAdvertising Campaign Beneficiary http://www. ependyseis.gr MA Information Material Beneficiary Advertising Campaign Final Beneficiary (SMEs)

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