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Search Marketing Solutions Boost your presence, build your brand

Search Marketing Solutions Boost your presence, build your brand. What We Do. Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Optimization (SMO). Internet Market Overview.

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Search Marketing Solutions Boost your presence, build your brand

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  1. Search Marketing SolutionsBoost your presence, build your brand

  2. What We Do. ADLIFT CONFIDENTIAL

  3. Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Optimization (SMO) ADLIFT CONFIDENTIAL

  4. Internet Market Overview In 2009, there were over 200 Million Internet users in the US & over 1 Billion users in the world. Source: comScore 2009 ADLIFT CONFIDENTIAL

  5. Market Opportunity: Online Ad Spending Search Advertising is growing at 30-35% YoY U.S. ONLINE ADVERTISNG SPENDINGBY FORMAT 2007 TO 2012 (BILLIONS) ADLIFT CONFIDENTIAL Source: eMArketer August 2008

  6. US Search Spend Growth TOTAL U. S. PAID SEARCH ADVERTISING REVENUES 2006 TO 2011(BILLIONS AND % CHANGE) 13.4% 23.7% 23.1% 31.9% 36.8% 47.2% Note: compound annual growth rate (CAGR = 22.8%; includes paid click, paid inclusion and contextual Source: JPG Morgan and Company reports, “Nothing But Net,” provided to eMarketer, January 2, 2008 ADLIFT CONFIDENTIAL | Source: eMarketer March 2008

  7. US Search Audience ADLIFT CONFIDENTIAL | Source: comScore qSearch Data March ‘09

  8. Web Search Competitive Landscape Google has a majority of Search market share. ADLIFT CONFIDENTIAL | Source: comScore MediaMetrix qSearch (Share of Indian Searches, June ‘08)

  9. Search Engine Optimization ADLIFT CONFIDENTIAL

  10. What is Search Engine Optimization (SEO)? • Search Engine Optimization (SEO) is manipulating website content to appear higher in the natural rankings within a search engine results page. • Goal: Increase traffic from natural search results • Science: It’s an algorithm • Art: Algorithm’s a secret …& it’s about consumer demand ADLIFT CONFIDENTIAL

  11. Search Engine Optimization “Organic” or “Natural” Results PPC Pay-per-click advertising ADLIFT CONFIDENTIAL

  12. Search Engine Optimization: Ranking Effectiveness % of Clicks 1. 56% 2. 13% 3. 10% Going from position #6 to #1 can lead to a 20x increase in traffic 4. 4% 5. 5% 6. 3% Source: Cornell University Eye-Tracking Analysis of SE Users’ Behavior ADLIFT CONFIDENTIAL

  13. SEO Process SEO Strategy On Page Optimization Off Page Optimization Keyword Analysis Competitive Analysis Site Analysis Implementation Development Post Campaign Optimization/Tracking ADLIFT CONFIDENTIAL

  14. Search Engine Marketing ADLIFT CONFIDENTIAL

  15. What is SEM, Why Do it? • The process of buying and managing a paid advertising campaign on a search engine. It involves selecting targeted keywords, writing ads, allocating a budget, and analyzing performance • Medium for acquiring traffic • Additional source of revenue • Brand Recognition • Increase visibility to non-SEO friendly pages • Low cost / Cost effective Ad vehicle • Measurability ADLIFT CONFIDENTIAL

  16. Search Engine Marketing: What is involved? Finding keywords Bidding on keywords Writing ads Picking landing pages Optimizing landing pages SEM Operations Measuring performance Adjusting bids Sponsored Listing ADLIFT CONFIDENTIAL

  17. SEM Process SEM Strategy Optimized Ad Creation Keyword Selection Ad Copy optimization Budget Optimization Bid Optimization Post Campaign Optimization/Tracking ADLIFT CONFIDENTIAL

  18. Social Media Optimization ADLIFT CONFIDENTIAL

  19. What can SMO do for your business? • Generation of • Customers • Leads • Fans • Followers • Buzz • Revenue • Quality Traffic Generation • The long-tail effect (niche power!) • Improves User stickiness • SEO Benefits • Reputation/Brand Management • Enlargement of Targeted Segment • Improve your products/services (feedback)

  20. The Social Media Landscape

  21. Case Studies ADLIFT CONFIDENTIAL

  22. The Challenge • 4moles was a new site with very little search engine traffic. • Drive traffic for high quality keywords in the golf vertical (very competitive) 4Moles.com - Asia’s 1st golf community site The Plan • Get site SEO friendly • Aggressive vertical specific link-building strategy • Frequent and proactive optimization recommendations. • The Results • • First page ranking for 2 competitive keywords. • “golf news” – Rank #6 • “golf courses india” – Rank #8 • • 30% increase in traffic within 4 weeks Traffic Comparison: Before & After ADLIFT CONFIDENTIAL

  23. The Challenge • CastleWave’s client - 1fastfoodcoupon.com - is an arbitrage model website – where driving “free” traffic was critical to its business model. Before we started, the website did not have solid web presence and legitimacy that competitors had. • Drive traffic for high quality and high conversion keywords CastleWave – Leading Internet Marketing Agency The Plan • Get site SEO friendly by creating title and meta tags, sitemap, broken link analysis, and duplicate content analysis. • Aggressive link-building strategy. An increase of in-bound links helped the 1fastfoodcoupon.com site to steadily improve keyword rank until a first page ranking was achieved. • AdLift uses only white-hat practices, ensuring that 1fastfoodcoupons.com rank improvements are search engine approved. • The Results • • First page ranking for 4 competitive keywords. • “fast food coupons” – Rank on Google #2 • “taco bell coupons” - Rank on Google #7 • • 500% increase in traffic • • 24.5 % increase in conversions • • Ranks achieved in 45 days Traffic Comparison: Before & After ADLIFT CONFIDENTIAL

  24. Who We Are ADLIFT CONFIDENTIAL

  25. Founded in 2009, AdLift provides niche search marketing solutions - • AdLift enables websites to “boost their presence, and build their brand” with a ROI driven - cost effective strategy that quite simply – works! • AdLift has assembled a world-class team that combines deep industry and operational expertise. AdLift is made up of experienced and committed professionals who were previously with Yahoo!, AT&T and IAC. • In the first months of its inception, AdLift has partnered with some of Asia’s largest web brands including – Komli, VuClip.com, Gaadi.com, 4Moles.com and USA’s leading digital marketing firms including CastleWave and VisiSeek AdLift – About Us ADLIFT CONFIDENTIAL

  26. AdLift – Our Services Analytics Log File Analysis / Reporting Click-stream Analysis Campaign Conversion Tracking Technology Integration Site Optimization Site Review Navigation & Usability Design Application Design Landing Page Optimization Social Media Optimization Campaign Planning & Strategy Creative Design & Execution Search Engine Optimization (SEO) Site Analysis & Consulting Site Optimization Link Building Website Ranking & Reporting Pay Per Click Advertising (PPC) Keyword Research / Buying Bid / Budget Management Program Optimization Copy Writing / Translation Affiliate Marketing Campaign Planning & Optimization Affiliate Program Management Detailed Reporting / Analysis ADLIFT CONFIDENTIAL

  27. VivekPahwa, Co-Founder • Founded DesiMartini (India’s first Social Networking site) in 2006. Sold to HT Media for $10M USD • Named Asia’s best young entrepreneur 2008 by Business Week • Founded a slew of niche websites which grew to become category leaders • Gaadi.com – India’s #2 Auto Portal • SecondShaadi.com - India's #1 site for people looking for a Second Marriage AdLift – Team 1 2 Source: 1 - http://www.startupdunia.com/india-social-networking/ht-media-acquires-desimartini-a-few-thoughts-738 2 - http://www.businessweek.com/globalbiz/content/oct2008/gb20081031_996033.htm ADLIFT CONFIDENTIAL

  28. Prashant Puri, Co-Founder • Developed IACs(InterActiveCorp’s) first Search Engine Optimization Tool in 2004 • Launched AT&T Interactive’s multi-million dollar search marketing campaign in 2007 • Spearheaded a team that launched Yahoo! Next generation display advertising platform (APT) in 2008 AdLift –Team (Cont.) ADLIFT CONFIDENTIAL

  29. “SitaGita Ltd, owner of one of India’s oldest women’s portals, SitaGita.com – has partnered with two companies Accentium Web Pvt Ltd” BusinessWeek “Think cars or bikes. Think Gaadi - a one stop shop for all the information that you would require before getting a car”  Startup Diary “AdLift already works with ViziSense, an audience measurement product from Komli, India’s leading Ad Network, and with 4moles.com – India’s first serious Golfing community site. AdLift is also working with a number of US based publishers” financial express The Partnerships. ADLIFT CONFIDENTIAL

  30. Our Clients ADLIFT CONFIDENTIAL 30

  31. AdLift – Our Clients • India’s largest growing ad network • Owned by Pubmatic – leading ad network in the US • India’s first Audience Measurement Platform • Industries leading digital marketing agency • Asia’s 1st Social Golfing Website • India’s #2 Auto Portal • US’s leading provider of assisted living services ADLIFT CONFIDENTIAL

  32. Thank You ADLIFT CONFIDENTIAL

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