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PowerPoint Slideshow about 'Panthers' - mjkozub


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Presenting Fandazz

Fan Engagement Solutions.

It's not just about the technology.

It's about the content!


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How are you engaging (monetizing) fans?

#


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Why not build a unified engagement platform…

Shop

Play / Interact

Profile

Media

Legends

#Social-Buzz

News/Stats

Game-ification

Status Building

Harness & Continuously create ways for fans to express their Passion


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Introducing Fandazz…

Fandazz was founded upon the belief that today's smartphone technology and social media culture represent a unique opportunity for professional sports teams to cultivate, nurture and grow the fan experience…

…but only if addressed as part of an engagement platform designed to support an ongoing stream of strategic content.

It's not just about the technology. It's about the experience


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We cut through the clutter

Social media & technology

are not in themselves

endearing enough to create

initial &ongoing fan

engagement.

Fandazzis hyperfocused on continuous engagement which equals increased monetization opportunities!


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We’re Unique

A unique blend of technology and creative

services that delivers customized ongoing

engagement between fans and teams

for professional sports organizations and their venues.

Fandazz

kick-starts and delivers

the kinds of experiences fans want through better programming of the interaction stream.

Technology

& social media

present the opportunity

to directly interact

with fans.


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We’re Everywhere…

At Home

In-Game

On-the-Go

Between Games


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…All the time

Social Interaction

Promotions

Pregame

In-game

Postgame..Ongoing

On-goingcontests

Media

Exerience


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Fandazz in Action

A Day in the Life of a Panthers fan


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Fandazz in Action

A Day in the Life of a Panthers fan

-I log-on to the new and improved Panthers Mobile App.

8am


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Fandazz in Action

A Day in the Life of a Panthers fan

-I log-on to the new and improved Panthers Mobile App.

-I see what promotions there are today.

- Maybe I need to buy tickets.

8am

8am


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Fandazz in Action

A Day in the Life of a Panthers fan

-I want to find out what friends are going to the game…flick to social area in app...The Buzz

9am


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Fandazz in Action

A Day in the Life of a Panthers fan

Fandazz Buzz- Social Interaction gateway


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Fandazz in Action

A Day in the Life of a Panthers fan

-I want to find out what friends are going to the game…flick to social area in app...The Buzz -I share how I’m feeling about today’s game via the Fandazz -mood meter-

8am

9am


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Fandazz in Action

A Day in the Life of a Panthers fan

-I want to find out what friends are going to the game…flick to social area in app...The Buzz -I share how I’m feeling about today’s game via the Fandazz mood meter.

-I review my on-going fanpoints.

-I enter the Fandazz 3 stars contest.

10am


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Fandazz in Action

A Day in the Life of a Panthers fan

Fandazz 3 Stars- Game by Game and ongoing engagement at-home, on-the-go and ingame


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Fandazz in Action

A Day in the Life of a Panthers fan

-I check my newsfeed to see what the Panthers community and my friends are chirping about…-I add to the stream

-I can share anything I post on Facebook or Tweeter

-I can also go to Panthers Facebook & Twitter feeds.

-I’m checking all he Twitter feeds of may favPanthers fans, bloggers and the Panthers org (players, alum, ect) all integrated into my Panthers app.

11am


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Fandazz in Action

A Day in the Life of a Panthers fan

-I found tickets. - I’m typing in my seat info for the game

12pm


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Fandazz in Action

A Day in the Life of a Panthers fan

-I found tickets. -I’m typing in my seat info for the game

-I’m ‘locating’ my friends via GPS. -I’m ‘checking in’ my location-I’m ‘posting’ my thoughts on the game

2pm


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Fandazz in Action

A Day in the Life of a Panthers fan

  • I’m listening to sports radio or watching Panthers TV on my app and I just learned Ilya K. is a scratch)

  • I set my mood meter back from 70 to 50. So has the NJ Pantherscommunity.

  • - I’m finalizing plans with friends via chat (option)

  • - I’m texting pre-game excitement which I set to show up in my Panthers app, Twitter and FB feeds. I also set it to show up on Panthers FB fan page.

3pm


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Fandazz in Action

A Day in the Life of a Panthers fan

- I’m headed into game

6pm


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Fandazz in Action

A Day in the Life of a Panthers fan

- I’m headed into game

- I check in game promotions

- I check where my friends are sitting (locate)

6pm


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Fandazz in Action

A Day in the Life of a Panthers fan

- I see my name & picture on the Jumbotron

-I see fan ‘mood-meter’ in corner of Jumbotron


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Fandazz in Action

A Day in the Life of a Panthers fan

Fandazz In-Gaming:

- My mobile is a gaming controller

- The Jumbotron is the game screen


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Fandazz in Action

A Day in the Life of a Panthers fan

-Fandazz Shutout Shootout

-Section vs. Section

-Seat vs. Seat

-Home vs. In-Game


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Fandazz in Action

A Day in the Life of a Panthers fan

-Fandazz Trivia game

-Section vs. Section

-Seat vs. Seat

-Home vs. In-Game


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Fandazz in Action

A Day in the Life of a Panthers fan

Fandazz Pre-game experience

- Ice surface turns to projection screen

- I’m playing air hockey with 15K fans on the ice!

-My picture is part of montage on the ice & jumbo

-Part of Opening fanfare that includes:

-intro video -player intorductions -more…

7pm


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Fandazz in Action

A Day in the Life of a Panthers fan

  • -Jumbotron shows graphic of fans hometowns

  • Other custom games to highlight legends, players, sponsors

Where you from?

10pm


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Fandazz in Action

A Day in the Life of a Panthers fan

- I’m watching video replays

- I’m posting reactions to newsfeed

- I’m collecting incentive winnings

-I’m checking promotions

-I’m checking fan point standings

10pm


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Fandazz for Playoff Run

  • My Gameday

    • My Profile

    • Seat Input

    • Links to Store…more

    • Mood Meter

    • News

  • In-Game Experience

    • Trivia

    • Fan Shout-Outs / Welcome Messages

    • Where you from?

    • Shutout / Shootout Game

    • Arena Image Mapping for Opening & On-ice Glow Hockey


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Fandazz Architecture

In game

Video

Input

Fan Info

Pru-Center video

In game

On-the-Go

Fandazz Cloud

‘Local’

Computer

Source

At home


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Next Steps

  • Playoff module specifics

    • Option 1: Commit to Full App next season

      • Fandazz deploys playoff version at no charge

      • Rev share (to be negotiated) on sponsorship opportunities

        • We will work with Panthers to develop sponsorship otty’s

    • Option 2: No commit to Full App next season

      • $50K for app (can be used in regular season nxt season)

      • Or reduction in up front in exchange for rev share


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Fandazz Product Map

Feature/Function Category

Platform Elements

Programming Elements

Game-ification Elements

Social

  • Sign in via FB/Twit/Linked In

    • Automatic access to those friend profiles

    • Option to publish out

  • Micro-post sharing (140 characters)

  • Photo/video sharing

  • Default inbound tweets into newsfeed

    • Customizable

  • Photo/video sharing

  • Check in / Geo Location presence

  • All activity in other categories published into individual newsfeed viewable by your Panther friends

  • All game-ification rewards displayed in profile

  • “Game-Day” aggregation of game related feeds

MoodMeter™

WhereUFrom™

Alum fireside

e-chats

Post-game starts

of the Game Poll

Custom polls

Team-established levels/rewards for

Text/pic/vid News updates

Shares to FB and/or BSU Facebook fanpage

Game check-ins

Non-game Team sanctioned event checkins (Sponsor promos)


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Fandazz Product Map

Feature/Function Category

Platform Elements

Programming Elements

Game-ification Elements

Game-time Engagement

during breaks in the action (supplements existing in-game programming)

  • In-arena: Smartphone as controller / Video boards + Ribbon Display as game delivery.

  • Additional option: Image map delivery to deliver games on-ice.

    • Game results published to social newsfeeds

  • Out-of—arena/Home: Same as above, but cutaway virtual jumbotron shows same display

    • Self-contained on smartphone and/or option for game display on desktop or Tablet or PiP Internet TV via Roku, et al.

  • Game results published to social newsfeeds

Dozens of games (see below)

Not just video-delivered games.

Can also have check-in scavenger hunts, ect.

PredictionEngine™

3 Stars of game (winner based on fantasy-like formula)

  • Team-established levels/rewards for

  • participation,

  • points accumulated

  • Leaderboards


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Fandazz Product Map

Feature/Function Category

Platform Elements

Programming Elements

Game-ification Elements

eCommerce

Push notification of location-aware deals

Content downloads

(music, highlight reels, etc)

Links to existing eComm partners

Biggest Oppty: ability to message special offers and deals on behalf of sponsor/advertising partners… opt-in email/push notification

email creative execution

Virtual goods

Discounts based on level achievement in above actions


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Fandazz Product Map

Feature/Function Category

Platform Elements

Programming Elements

Game-ification Elements

Team Media

Ability to swiftly deliver broadcast replay clips and telestrator analysis within 15 seconds based upon existing league rules.

Option to carry live audio feed

---

Team-established levels/rewards based on comment/participation

Alumni Hall of Fame

Section that honors past greats

Hockey card-like content library with live links

Fireside e-chats

Guest blogging

TBD

News/Stats

Newsfeed similar to existing solutions

TBD

TBD


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Fandazz Analytics

The Real Power of Engagement

-Fan names, email addresses, FB & Twitter, address

-Where they sit

-Where they pre-game

-What they buy, how often

-How often they ‘engage’

-How they engage

So Much More!


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Fandazz Summary

Who we are:

Creative services technology company offering a unique blend of mobile/web

Platform and creative content development for professional sports organizations

seeking to elevate fan engagement.

What we do:

Provide custom solutions for our clients that leverage our 50+ years combined

experience in technology-based event production, social media and desktop/mobile web.

Why it matters:

By offering continuous, coherent and cohesive engagement programming through our in-game and at-home/out-of-arena platform, Fandazz offers a compelling alternative to today's cookie-cutter newsfeed-based offerings.  The Fandazz platform is designed to engage on game day, between game days and even in the off-season. The result: growing levels of socially engaged fans and new revenue-streams.


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Fandazz Founders

Mike Kozub – Executive Management

25+ years of senior marketing and sales management in consumer-focused startups ranging from Fortune 500 (Reebok) to venture-backed and bootstrap startups (RealAge.com, flexxCOACH.com). 15+ years building web-based companies and 5+ years in social/mobile/sports web startups. Harvard MBA

Bob Kozub – Chief Engagement Officer

20+ years developing and implementing brand and experiential marketing strategies for numerous F500 and promising startups including Cisco, HP, Deltek, Clorox, Visa, Nestle. Perhaps Bob’s most unique skill is the ability to combine storytelling talent with new media understanding and technology expertice for complex large-audience events.

Evan Donn – Product Development

Jay Grossman – Business Development


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Our Unique Approach

  • Ground-up custom solution for each team/client

  • Human capital a unique blend of technology and creative services means we can offer

    • Technology Platform: Cutting edge team-branded web, tablet and mobile user experiences

    • Creative Services: Endless supply of in-event creative content designed to grow fan adoption and overall engagement


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Fandazz’sVision

Increased Fan Engagement is about capturing, stimulating and consolidating dialog wherever the fans are via any device and any platform.

  • 1. Capture (Technology)

    • Any Device: Mobile, Desktop, Tablet, soon… interactive TV

    • Any Platform: Facebook, Twitter, most important…Panthers Specific

  • Stimulate (Content)

    • Establish a line-up of planned pre-game, in-game and post-game activities designed to spark conversations

  • Consolidate (Technology)

    • Present the dialog in a single Panthers interface offered on Mobile, Desktop or Tablet (next step interactive TV)

    • Give Fans the option (and encourage) to co-publish their content to their Facebook and Twitter feeds

Fan Engagement = Fan Dialog


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Visioncont - It’s About The Content.

Harness, cultivate and continuously engineer new ways for Ranger Fans to express their enthusiasm/passion

  • Bring in-Game experience to those who can not be there

  • Bring Fans not at game to the game

  • Create a ‘virtual Superbowl party’ before, during, and after every Panthers tilt

  • Capture the buzz & excitement of home games when the Panthers are on the road.

  • Create an addictive environment that keeps them coming back

    • Before, during and after games

    • Between games

    • During the off-season


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Visioncont - It’s About The Content.

Building an addictive environment

  • 1. Buzz/Banter

    • Crowdsourced: Fan thoughts, feelings, stories, pics + vids keep it colorful and interesting

    • NJPanthersCreated: Keep up what you are doing… behind the scenes content is compelling and instills ‘family/insider values’. Also offer replay and break-down analysis clips from broadcasts

    • Legends: Adding the voices and today’s perspectives from the players that helped build the Ranger tradition

    • Deals-deals-deals!

  • Games & New Forms of Interactivity

    • Group-gaming as part of gametime experience

    • “Go on the Record” games that invite fans to predict outcomes

    • On-the-fly polls and surveys

    • MoodMeter™ offers Fan Temperature 24/7

    • Geo-location helps fans physically connect and check in

  • Game-ification

    • Keep ‘em coming back with competitive fun!

      • Points, levels, challenges, virtual and real rewards, leaderboards


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Opportunity: Fans are Mobile & Social

  • Time on mobile apps now exceeds time on web and this growth is accelerating

  • More than 80% of Americans own mobile phones and the majority of mobile phones are now smartphones. (one study has 75-85% of NHL fans owning smartphones)

  • Smartphone penetration as a percent of mobile will only continue to grow in 2012 and beyond

  • 4 of 5 web users use social media accounting for 25% of their time online

  • 1 in 4 web users head for sports sites regularly

  • “Gamification” of the web using Mobile and Geo-location am increasing brand-building tactic


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Opportunity: Marketers Are Noticing

  • F500 Marketers are moving more and more of their budget to digital (from print/TV) and increasing levels of digital is going to Social + Mobile

  • Marketers are beginning to understand the value and opportunity in combining sporting event-based messaging with social and mobile apps.

  • This will represent new revenue streams for Teams as marketers move from traditional media


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