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  1. Mathematics of User-Centric Triple Play Service Creation and Service Delivery Marc Jadoul – Berlin, 29thMarch 2006 IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  2. Traditional Mathematics of Triple Play … Page 2 1. Voice 2. IP -10% 2.7 3. Video \ 1+1+1=3 IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  3. New Mathematics of Convergence … Page 3 4. VoIP 7. ‘Triple Experience’ 1. Voice 2. IP 3. Video 6. IPTV 1+1+1=7 5. Video Telephony IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  4. New Dimensions to the TV Experience Page 4 creator personal content 3. communities director 4. 2. communications content portal reality -tv docusoaps commentator sms2tv voice chat tv iptv, vod, pvr, icc, epg 1. better tv spectator IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  5. New Dimensions to the Phone Experience Page 5 creator personal content 3. communities communicator 4. 2. communications ingestion prbt, yahoo, msn, aol, tencent initiator push-to-x, videophony, im phone user one phone, pc, pda, tv 1. better phone IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  6. Triple Experience: Communications TV Page 6 get notified of incoming calls and divert them to any terminal integration with mobile multimedia communication and video mail self-management portal on TV IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  7. Triple Experience: Amigo TV Page 7 personalised experience with avatars, talking buddies and mood icons buy and download personalisations send winks, animations, and text messages IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  8. Triple Experience: My Own TV Page 8 EPG on mobile/ wireless create your own viewer community distribute home-made movies and slideshows upload yout own content via fixed and mobile IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  9. The ‘How to Make it Happen?’ Compass Page 9 applications & content partners, processes & IT systems end-users & terminals network infrastructure IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  10. Zooming-in on the Axes of the Compass Page 10 Service Creation Service Delivery • any access technology • fixed-mobile convergence • PSTN/PLMN interworking • QoS and security • open interfaces = • any place, any terminal • operational excellence • OSS/BSS & partner integration • DRM and content management • service orchestration + IMS architecture System Integration IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  11. Conclusion: Mathematics of Integration Page 11 • innovative services • flexible creation • increased revenues • faster delivery • less complexity • reduced costs 1+1+1= Information Technology 360° Telecoms Content 8 dx 0 IQPC IMS - March 2006 All rights reserved © 2006, Alcatel

  12. marc.jadoul@alcatel.be www.alcatel.com IQPC IMS - March 2006 All rights reserved © 2006, Alcatel