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Advocacy Through Storytelling

Advocacy Through Storytelling. Why is story telling important?. There are lots of ways to use stories in our advocacy work, but today is about telling the story of your COMMUNITY …with the ending you would like to see. Elements of a story. Example. Consequences!. Increased Consumption.

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Advocacy Through Storytelling

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  1. Advocacy Through Storytelling

  2. Why is story telling important?

  3. There are lots of ways to use stories in our advocacy work, but today is about telling thestory of your COMMUNITY…with the ending you would like to see.

  4. Elements of a story

  5. Example

  6. Consequences! Increased Consumption Call to Action (Change the Setting) Intervening Variables (a.k.a – the setting) Happily Ever After! (or at least a better community – lower consumption/risk factors) The Story of YOUR Community

  7. Consequences! Increased Consumption Call to Action (Change the Setting) Causal Factors/Intervening Variables (a.k.a – the setting) Happily Ever After! (or at least a better community) Current Reality Prevention Vision The ending is our Prevention vision!

  8. Consequences! Increased Consumption Call to Action (Change the Setting) Causal Factors/Intervening Variables (a.k.a – the setting) Happily Ever After! (or at least a better community) Current Reality Prevention Vision Your Turn – Identify the Elements of Your Community’s Story

  9. Traditional Stories

  10. We all know the traditional story format, but there are lots of ways to tell stories. Artists, marketers, and advocates can tell stories too. Usually, we don’t write novels. We tell stories using innovate formats – often by IMPLYING certain elements of the plot diagram. These efforts are most effective when all of the elements are present in some way. Non-Traditional Story Formats

  11. For each of the following non-traditional stories, identify each of the plot elements from the story diagram. Some of them are not physically present, but they are implied in such a way that the viewer understands. Let’s Take a Look

  12. “For sale: baby shoes, never worn.” -Hemingway 6-Word Story

  13. Images Only Story

  14. Single Image Story

  15. Storytelling through Cultural or Traditional Symbol

  16. Storytelling through icons

  17. Storytelling through icons

  18. Storytelling through emojis

  19. Storytelling through satire

  20. Telling the Community’s Story through One Individual

  21. Take your community’s story from the first exercise… Tell your community’s story in 6 words…in 25 words…in 140 characters Tell your community’s story with images only Tell your community’s story with a single image and no more than one sentence Tell your community’s story with a cultural object or place-specific element Tell your community’s story using an icon Tell your community’s story through satire Tell your community’s story using only emojis Tell your community’s story through the experience of one individual Do as many as you can. Make sure each one has ALL of the elements of the plot diagram! Creative Exercise

  22. Logic Model – First Place to Tell Your Story

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