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Li Hsieh Background

Li Hsieh is an Associate Professor in the Department of Communication Sciences and Disorders at Wayne State University, specializing in cognitive neuroscience and functional MRI imaging of cognitive and linguistic processing. With a robust background in research, Li has secured nearly $3 million in funding as a Principal Investigator or Co-PI across various projects focused on cognitive distraction while driving. His work emphasizes enhancing driving safety through understanding neural mechanisms and cross-modality effects, supported by major automotive companies and research initiatives.

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Li Hsieh Background

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  1. Li Hsieh Background • Wayne State University, Department of Communication Sciences and Disorders • Associate Professor, 2008-present; Assistant Professor, 2001-2008. • Johns Hopkins University • Post-doctoral Fellow, 2000-2001. • Cognitive Neuroscience; Functional MRI imaging of cognitive and linguistic processing. • Funding Awarded as PI or Co-PI: 14 research grants received (9 as the PI; 5 as a Co-PI) with total funding of $2,972,388 (Award direct to Li: $2,033,453.00). Toyota: Co-Investigator, “Driver Distraction: Model, Validation, and Guidelines,” Toyota Collaborative Safety Research Center, $773,936, 2011-2014; Co-Investigator, “Driver Distraction Definition Workshop,” Toyota Collaborative Safety Research Center, $48,000, 2012-2013; Principal Investigator, “Development of the Detection Response Task for ISO standards”, Li $19,000. State of Michigan: Principal Investigator, Michigan Technology Tri-county Corridor (MTTC), “Investigation of Neural Mechanisms of Driving Safety & Speech Distraction Using fMRI & MEG Imaging”, $1,428,000.00, 2005-2009. Nissan North America Technical: Principal Investigator, “Approaching Vehicle Sound for Pedestrian (VSP): Asymmetric Performance Study, $49,000, 2011-2012. GM: Co-Investigator, GM R&D Gift to Wayne State University, “Automated Recognition of Emotion from Facial Expressions,” $25,000, 2010-2011; GM R&D grant, “Investigation of the Conversation Effect on Driving Performance: Conversation Length and Speech Content”, $15,050. GM, Ford, Nissan, Toyota:Principal Investigator, Crash Avoidance Metrics Partnership (GM, Ford, Toyota, Nissan) Gifts, “Brain Imaging of Conversation while Driving,” $125,000, 2003-2004.

  2. Current Research Interests & Goals • Cognitive Distraction while Driving: Models and Validation (currently funded by Toyota) • Cross-modality Enhancement and Interference for Driving Performance Goals: 1. Increase funding and collaboration for applied cognitive neuroscience research at WSU. 2. Conduct translational research to meet automotive safety needs.

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