success and failure of new products and npd n.
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Success and Failure of New Products and NPD - PowerPoint PPT Presentation

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Success and Failure of New Products and NPD
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  1. Success and Failure of New Products and NPD TOPICS Reasons for success and Failure of New Products Dimensions and Norms of NPD The NPD process

  2. Reasons for success and failure of new products • Dimensions and Norms of NPD for consumer and industrial products • Time • Cost • Risk

  3. Stages in NPD • Stages in Proactive NPD according to the book: • Opportunity Identification • Design • Testing • Introduction Once a product is successful there is a need to turn to Product Life Cycle management SUMMARY