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The Vital Role of Patent Information for the Success of a Leading Global Company Gerhard Fischer IP Information Research. PIAC, Beijing September 5, 2011. Syngenta at a glance. A uniquely broad product portfolio A leader in crop protection Third in high-value commercial seeds

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The Vital Role of Patent Information for the Success of a Leading Global CompanyGerhard FischerIP Information Research

PIAC, Beijing September 5, 2011

syngenta at a glance
Syngenta at a glance
  • A uniquely broad product portfolio
    • A leader in crop protection
    • Third in high-value commercial seeds
  • World-class science
    • $1 billion R&D investments in 2010
    • 5,000 people in R&D around the world
  • Global reach and experience
    • Over 26,000 employees in more than 90 countries
  • Commitment to working with customers
    • Tailoring solutions to individual needs
demand is driven by population growth and land scarcity
Demand is driven by population growth and land scarcity

World population

People fed per hectare

2030

>8 billion

2030>5 people

2005>4 people

20056.5 billion

19602 people

19502.5 billion

Source: FAO, World Bank statistics, Syngenta

global r d capabilities
Global R&D capabilities

GOA

Chemistry

JEALOTT’S HILL

Chemical Discovery

Weed Control

Formulation

Bioscience

Environmental Science

Major R&D sites located on three continents

BEIJING

Biotechnology

R&D

GREENSBORO

Formulation

Environmental Science

SBI

Biotechnology

R&D

Other sites

  • Marker-assisted and seed breeding capabilities
  • Global field station network

STEIN

Fungicides, Insecticides &

Professional Products

where our people are located
Where our people are located

NAFTA

5,022

EAME

12,466

LATAM

4,004

APAC

4,687

TOTAL* = 26,179

* FTE at December 2010

the importance of intellectual property ip
The importance of intellectual property (IP)

Patents

IP rights are central business assets.

Competitiveness is based on the ability to provide high value-added products and services at a competitive

price.

Traits

Germplasm

Bt11

GA21

MIR162

MIR604

Secrets

Seed

Care

Crop Protection

Trademarks

IP provides market exclusivity and hence the incentive for investing in R&D.

IP makes up for 74% of the average purchase price of acquisitions (Pricewaterhouse

Coopers, London).

PVP*

*PVP= Plant Variety Protection

did you know that
Did you know that…?

It is estimated that currently 50 billion US Dollars* are spent in Europe on double inventions annually.

*Source: British Patent Office

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Information is key in…..

InnovationCulture

Avoiding double inventions

Enabling patent quality

Reducing risk / exposure

External growth / leverage

InnovationProtection

FTO ExpansionIP Acquisitions

Proactive information research

Identifying opportunities

IP Enforcement

& Anti-counterfeiting

IP Exploitation

(“Intellectual Capital”)

Generating revenue

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Proactive information research support: From idea creation to product launch and life-cycle management

Active Ingredient / Gene

Mixtures / Construct

Formulation / Event

New Uses / Variety / Derived product

20

0

40

Product

Development: 8 – 15 years

Years

Market Exclusivity

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Golden Rice™ - A worst case example for multiple dependency

Falls into the scope of

at least 70 patents

owned by at least 31 companies / institutes

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The challenges

Multi-level & multi-faceted

Time Pressure

Faster

Go-to-MarketModels

Fast FollowingProjects

Technology

Narrow

Competition

Completeness

(Failure not an option)

Quality

Patent Information

to cope & deliver

Precision

(Relevant

documents only)

Density

(Information units/

page)

Documents

Size

(Maximize protection)

Complexity

(Technology)

Volumes

(Almost doubled in

the last 10 years)

Best Processes Make the Difference !

aligned information services
Aligned information services
  • Business Environment
  • VUCA*
  • Syngenta
  • Patent Information
  • Provide integrated solutions
  • Create global platforms
  • Patent Information strategies & priorities aligned with Business
  • Provide value-added information research
  • Manage and maintain databases and tools
  • Technology Alerting systems
  • Leverage across org boundaries

*VUCA = Vulnerability, Uncertainty, Complexity, Ambiguity

the foundation for service excellence in patent information
The foundation for service excellence in patent information

Excellent technical expertise

Proficient in searching

professional databases

Good understanding of patent law

ServiceExcellence

Access to information

IT &Tools

Workflow integration

People

Process &Technology

IP Dept preferred

Center of excellence

Organizational Setup

Integration of technology, know-how & skills

value added information research the process

Reporting

Value-added information researchThe process

In-depth Evaluation

Pre-Evaluation

Search strategies & Retrieval

  • Technical assessment
  • Fully digitalized
  • Point & click access to cited documents
  • Full specifications
  • Document Viewer
  • Detailed technical analysis
  • Abstracts
  • Highlighting
  • Low-cost formats
  • Check at source of retrieval
  • Communication
  • Getting an expert
  • Query expansion
  • Keeping control
key performance indicators kpis and metrics driving value
Number of delivered projects

Average return time

System usage counts

No double inventions, time to grant

Number of court cases / rejections

Costs overall, per project and tool

Key Performance Indicators (KPIs) and MetricsDriving value

Creation

Value & Revenue

Operations & Costs