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The Vital Role of Patent Information for the Success of a Leading Global Company Gerhard Fischer IP Information Research. PIAC, Beijing September 5, 2011. Syngenta at a glance. A uniquely broad product portfolio A leader in crop protection Third in high-value commercial seeds
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PIAC, Beijing September 5, 2011
People fed per hectare
Source: FAO, World Bank statistics, Syngenta
Major R&D sites located on three continents
Fungicides, Insecticides &
TOTAL* = 26,179
* FTE at December 2010
IP rights are central business assets.
Competitiveness is based on the ability to provide high value-added products and services at a competitive
IP provides market exclusivity and hence the incentive for investing in R&D.
IP makes up for 74% of the average purchase price of acquisitions (Pricewaterhouse
*PVP= Plant Variety Protection
It is estimated that currently 50 billion US Dollars* are spent in Europe on double inventions annually.
*Source: British Patent Office
Avoiding double inventions
Enabling patent quality
Reducing risk / exposure
External growth / leverage
FTO ExpansionIP Acquisitions
Proactive information research
Active Ingredient / Gene
Mixtures / Construct
Formulation / Event
New Uses / Variety / Derived product
Development: 8 – 15 years
Falls into the scope of
at least 70 patents
owned by at least 31 companies / institutes
Multi-level & multi-faceted
(Failure not an option)
to cope & deliver
(Almost doubled in
the last 10 years)
Best Processes Make the Difference !
*VUCA = Vulnerability, Uncertainty, Complexity, Ambiguity
Excellent technical expertise
Proficient in searching
Good understanding of patent law
Access to information
IP Dept preferred
Center of excellence
Integration of technology, know-how & skills
Search strategies & Retrieval
Average return time
System usage counts
No double inventions, time to grant
Number of court cases / rejections
Costs overall, per project and toolKey Performance Indicators (KPIs) and MetricsDriving value
Value & Revenue
Operations & Costs