Social influence and cultural emergence. What is the difference between social influence and persuasion? Conformity vs. compliance vs. obedience Sherif , Asch, and Milgram classic studies What made for more conformity/obedience in these? http://www.youtube.com/watch?v=HwqNP9HRy7Y
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How does this approach explain why people only sometimes follow norms? Why they follow one vs. another norm?
Study 2: thought about issue abstractly vs. concretely and tokens for or against in voting booth
More value placed on physical attractiveness in a mate (Gangestad & Buss, 1993)