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Content Management & Portal Management. Christine Apikul. Module 4 Objectives. To discuss the features and functions of a content management system To understand the tools and options available for managing multilingual websites To introduce what XML is and the benefits of XML

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module 4 objectives
Module 4 Objectives
  • To discuss the features and functions of a content management system
  • To understand the tools and options available for managing multilingual websites
  • To introduce what XML is and the benefits of XML
  • To give an overview of the information that web analytics tools provides and how it can help to plan, design and improve websites
content management system is
Content Management System is
  • A system of hardware and software
  • Enables different people (technical and non-technical) to collaboratively create, edit, manage and publish content
  • Manages a variety of content (such as text, graphics, video, documents etc.
  • Users are constrained by a set of rules, standards and workflows that ensure coherent, validated digital content
  • XML is used in most content management system to make information sharing and systems integration easier
features
Features
  • Allows those without programming language knowledge to manage digital content

WYSIWYG Editor

features1
Features
  • Standard templates available for different content types (e.g. news, events, blogs)
  • In most systems, templates can be customized or new templates created
  • These content templates give the web content a standard structure, contributing to consistency and usability of a website
  • These templates also allow the structure and appearance of all contents to be changed from one central place
features2
Features
  • Standard template for announcing an event can include:
    • Title
    • Description
    • Event location
    • Event start and end dates
    • Body text describing the event
    • Attendees
    • Event url
    • Contact details (name, email, phone)
features3
Features
  • Able to tag and categorize content

List of taxonomies that content contributors can choose to tag

Choose a content management system that applies the Dublin Core metadata standard, which is endorsed in the Iraqi GIF

features4
Features
  • When content is consistently tagged with an agreed upon taxonomy, content managers are able to aggregate content in different ways
  • Tagging also facilitates search and easy retrieval
  • A faceted search is a technique for accessing information organized according to a faceted classification system, allowing users to explore a collection of information by applying multiple filters
features5
Features
  • Able to track and manage multiple versions of a single instance of content
  • Most content management systems keep a history of all the versions of a content page
  • Versioning keeps track of all kinds of edits: content, metadata, settings, etc.
  • There are usually options to compare versions and revert to the previous version
  • Prevents overwritten changes by allowing content contributors to check out and check in content. When a content is checked out, it is locked as a read-only document
features6
Features
  • Manages permissions for different users
  • Sets who can read, create, modify and delete content
  • Based on roles. For example:
    • Author can create, modify and delete their own content
    • Editor can only modify content
    • Designer can modify templates but not content
    • Others can only view (read) content
features7
Features
  • Controls workflow of different content
  • A content management system can automate workflow
  • Match roles to tasks (assign who does what)
  • Manages security (who can see or do what)
  • Track, report and notify appropriate “players” when tasks are done
features8
Features
  • Content owner can submit content for review (content marked private)
  • The editor submit the content for publication
  • The approver “publish” the content and make it public
managing multilingual websites
Managing Multilingual Websites
  • Treat each language as a separate site
    • Used by organizations with branches in other countries
    • www.yoursite.com, www.yoursite.de, www.yoursite.jp
    • Multisite capable content management system
  • One website with multiple visitor-selected language outputs
    • Users may switch between any languages on any page of website, rather than navigate separate sites
    • www.yoursite.com/en, www.yoursite.com/ar
    • Multi-output capable content management system
exercise
Exercise
  • Goto http://egov-iraq.dev.inigo-tech.com
  • Create a web page
  • Create a news item
  • Create an event
  • Add tags to the pages created
  • Create a collection
  • Edit your profile
  • Customize your dashboard
  • In groups of 4-6 people, explore the different roles as member, contributor, editor and reviewer
xml what is it
XML – What is it
  • A markup language like HTML
  • Structures content
  • Transports content
  • Stores content
  • HTML is designed to display content, with a focus on how the content looks
  • Tags are not predefined; Authors can define own tags using metadata
xml example
XML – Example

<note>

<to>Jane</to>

<from>Peter</from>

<heading>Reminder</heading>

<body>Don't forget our meeting this weekend</body>

</note>

xml benefits
XML - Benefits
  • XML separates content from HTML
    • Content creators and managers can focus on developing and structuring content
    • Web designers can concentrate on using HTML/CSS for display and layout
    • Changes to content will not affect format, and vice versa
  • XML simplifies content sharing
    • XML data stored in plain text format provides a software- and hardware-independent way of storing data
    • This makes it much easier to create content that can be shared by different applications
xml benefits1
XML - Benefits
  • XML simplifies data transport
    • One of the most time-consuming challenges for developers is to exchange data between incompatible systems over the Internet
    • Exchanging data as XML greatly reduces this complexity, since the data can be read by different incompatible applications
  • XML simplifies platform changes
    • Upgrading to new systems (hardware or software platforms) is always time consuming as large amounts of data must be converted and incompatible data is often lost
    • XML data stored in text format makes it easier to expand or upgrade to new systems & applications without losing data
xml benefits2
XML - Benefits
  • XML makes content more accessible
    • Different applications can access your content, not only in HTML pages, but also from XML data sources
    • With XML, your content can be available to all kinds of "reading machines" (handheld computers, voice machines, news feeds, etc.)
    • XML also makes content more accessible to people with disabilities
web analytics1
Web Analytics
  • The measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage
  • Can be used for monitoring and evaluation purposes by measuring the size of a website’s audience, its volume of traffic and the level of interaction
  • Can also be used for design, planning and improving the website. For example, in the design of a navigation taxonomy by assessing user’s search terms
terms used
Terms Used
  • Page View
  • Visit / Session
  • Visitor / Unique Visitor / Unique User
  • Pages per Visit
  • Average Time on Site
  • Average Page View Duration
  • Bounce Rate
traffic source
Traffic Source
  • Search engines (Google, Yahoo!, Bing, etc.)
  • Direct traffic (typing the domain name into the Web browser or through users’ bookmarks)
  • Referring sites (clicking on a link from another website)
search terms
Search Terms
  • What terms are used in internal search to navigate website
  • Where are users navigating to after they have viewed the search results
  • What term users entered in search before they clicked to enter website
granular analysis
Granular Analysis
  • To understand whether the services or information provided are meeting user needs
  • Analytical tools can be configured to show:
    • The most popular pages
    • The most popular areas (groups of pages)
    • Usage of a group of web pages and documents relating to a specific subject or campaign
    • How demand for specific pages changes over a selected timeframe (e.g. showing daily activity over a week)
user experience
User Experience
  • Track user journeys
    • Entry and exit pages
    • Routes taken by users through the site
limitations
Limitations
  • Web analytics should be used alongside other data in order to gain a deeper level of insight, including:
    • Qualitative data (e.g. from online satisfaction surveys, interviews, focus groups etc.)
    • Observational data obtained from user testing
    • Expert reviews
summary1
Summary
  • A content management system simplifies content creation and management, and enables collaboration

Features:

  • Allows those without programming language knowledge to manage digital content
  • Standard templates available for different content types (e.g. news, events, blogs)
  • Able to tag and categorize content
  • Able to track and manage multiple versions of a single instance of content
  • Manages permissions for different users
  • Controls workflow of different content
  • Makes it easier to manage translations on multilingual sites
summary2
Summary

XML

  • Structures content
  • Transports content
  • Stores content
  • Tags are not predefined; Authors can define own tags using metadata
  • Separates content from format
  • Allows content sharing between different applications
  • Makes content more accessible
summary3
Summary

Web Analytics

  • The measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage
  • Can be used for monitoring and evaluation purposes by measuring the size of a website’s audience, its volume of traffic and the level of interaction
  • Can also be used for design, planning and improving the website. For example, in the design of a navigation taxonomy by assessing user’s search terms
  • Should be used alongside other data in order to gain a deeper level of insight