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Reader B ehaviour. Newspapers are popular with all demographics. Reaching nearly three quarters a week. 73% Adults every week. 76% ABC1s every week. 73%. 76%. 71% Female main shoppers every week. 75% 15-34 men every week. 71%. 75%.

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Reader b ehaviour
Reader Behaviour


Newspapers are popular with all demographics
Newspapers are popular with all demographics

Reaching nearly three quarters a week

73% Adults

every week

76% ABC1s every week

73%

76%

71% Female main shoppers every week

75% 15-34 men every week

71%

75%

Source: NRS Jan 13– Dec 13 / Figures include all Newsworks titles plus FT, Express, Star & Metro


Even among younger audiences
Even among younger audiences

65% of 15-24s working 8+ hours per week read across the week

64% of 15-19s read across the week

72% of 20-24s read across the week

Social media has not displaced newspapers but supplemented it

Source: NRS Jan 13– Dec 13/ Figures include all Newsworks titles plus FT, Express, Star & Metro


And female audiences
And female audiences

15m

10m

Women who read a women’s magazine in a week

Women who read a newspaper in a week

Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013


Newspapers are enjoyed across the day
Newspapers are enjoyed across the day

Source: BMRB/Newsworksresearch/weekdays (base women)


Readers revisit their paper several times a day

3

Pick ups everyday

Source: BMRB/Newsworks research/weekdays (base women)


Digital newsbrand involvement is approaching that of print
Digital newsbrand involvement is approaching that of print

1hr 55mins

2hrs 37mins

3hrs 47mins

3hrs 49mins

Source: IPA Touchpoints: Time spent, weekly


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