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Essential toolkit for sustaining innovation based on new product design techniques

Essential toolkit for sustaining innovation based on new product design techniques. Dr. Salvador Gonzalez Garcia sgg@itesm.mx ITESM Campus Morelia (México). Introduction.

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Essential toolkit for sustaining innovation based on new product design techniques

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  1. Essential toolkit for sustaining innovation based on new product design techniques Dr. Salvador GonzalezGarcia sgg@itesm.mx ITESM Campus Morelia (México)

  2. Introduction • Sometimesithappensthatteamsstart a projectveryconfident of theirknowledge,minimizingtheimportance of themethod(decreasingtheprobability of success). • Organizationsusually introduce the culture of innovationformingsmallgroupsorcommittees (not to the whole organization).

  3. Innovation proposal (1/2) • Based on some relaxations to the formalism of some industrial engineering methods, such as QFD, the morph matrix, FMEA,…we obtain 4 essential matrices, as follows: How is it going to be solved? Matrix 2: Options OPTIONS Matrix 1: What vs How How is it going to be solved? Concept 1 What is desired? Concept 2 Concept 3 What is obtained? Different alternatives for the MVP (yellow, orange, green) What is obtained? The (most important) Technical aspects

  4. Methods (2/2) • Once that different proposals are obtained for the MVP, the winning concept is selected. It must avoid the potential failures during design… Alternatives for the MVP Matrix 4: Avoid the Potential Failure for the MVP Matrix 3: Decision Actions, responsibles and dates R I S K N U M. E F F E C T s O C U RR E N C E Potential Failures D E T E C T I O N Evaluation What is desired? 3rd 2nd 1st What is obtained? The actions that must be taken to avoid failures What is obtained? The “winning concept” for the MVP

  5. Concluding remarks • These tools can be taught* to any person, with daily life examples in a very short period of time. • We had some successful workshops using the innovation matrices with elementary school teachers, children and parents. • These techniques were also applied in some innovation projects reducing the amount of design time. sgg@itesm.mx * Forits use in sequenceor stand-alone.

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