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HULU Bus 111 Austin Tress http://www.hulu.com/
What is Hulu? • Video service that provides users with TV shows, movies, and clips in a simple and convenient format • Founded in March 2007 • Owned by NBC Universal, News Corp., The Walt Disney Company, Providence Equity Partners, and the Hulu team • Does not require subscription
How does Hulu use the free economy? • As of now, Hulu is funded by advertisements which are shown periodically during the TV episode. • However, Hulu will soon (as soon as May 24th) become a freemium service. • Changing to paid subscription because Hulu isn’t generating enough money due to small amounts of ad space.
Greatest Asset • Providing users with quality streaming videos for FREE • Generally, TV shows are posted on Hulu the day after they are shown on TV. • Very user friendly interface • Can discuss videos with other users • Instead of watching whole episode, you have the option to watch clips. • Hulu provides recommendations of other videos you may enjoy.
Future Growth of Hulu • Hulu will continue to be an option for TV without a TV • Will continue to grow in popularity, but some users may be turned off when they have to pay $9.95/month in order to access all content.
Social Media Integration • Hulu allows users to watch their videos on MySpace, blogs, and other social networking services. • Can become a fan of Hulu on facebook and discuss videos with other fans
sources • http://news.cnet.com/8301-31001_3-10381622-261.html http://www.hulu.com/ http://www.tomsguide.com/us/Hulu-Plus-Subscription-TV-Online-Internet-TV,news-6545.html http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/04/hulu-pushes-forward-with-995-subscription-service.html