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Group 2 . Members: 英文 三 499110674 蘇松如 西 文碩 三 499116018 陳怡君 德語 二 400160569 朱 妤屏. Outline. Company & Products introduction Slogan & Commercial Film SWOT Analysis. LINE- Company.

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group 2
Group 2

Members:

英文三 499110674 蘇松如西文碩三 499116018 陳怡君德語二 400160569 朱妤屏

outline
Outline
  • Company & Products introduction
  • Slogan & Commercial Film
  • SWOT Analysis
line company
LINE-Company

LINE's developer is NHN Japan, a subsidiary of South Korea NHN Corporation and 100% invested by it.

NHN Japan mainly engaged in search engine- NAVER, online games-Hangame, and portal site-Livedoor.

line company1
LINE-Company

In Japan, the website traffic of LINE is fourth-largest, after Yahoo, Google and FC2.

line company2
LINE-Company

60% of overseas users

line product
LINE-Product

What is LINE

  • Free calls and messages
  • Messages with fun stickers
  • Send video, photos and voice messages
  • Group messaging with your favorite friends
  • Customize your wallpapers
line product1
LINE-Product

LINE camera

  • Decorate your photos using a selection of over 700 original LINE stickers and over 100 frames.
  • share the photos on a range of SNS including Twitter, Facebook and LINE etc.
line product2
LINE-Product

LINE card

  • For all those celebrations, birthdays, and important events.
  • Choose a card from the

massive selection and enter

a personal message!

  • Send it to your friends,

family and other loved

ones using LINE.

line product3
LINE-Product

LINE brush

  • Have fun drawing with your fingers!
  • Create beautiful impressions from photos!
  • 27 stylish brushes &

15 photo brushes !

Share it using LINE

& other integrated apps!

line c ommercial film
LINE -CommercialFilm
  • Celebrity advertising
  • Messages: Free application & Cute Stickers function
line swot
LINE -SWOT
  • Free
  • of charge
  • Know
  • well Asia Culture
  • Additionalproducts
  • Cute
  • stickers
  • Multi-
  • function
  • Multi-platform
cute stickers
Cute stickers

- Cooperate with designers

line swot1
LINE -SWOT
  • Free
  • of charge
  • Know
  • well Asia Culture
  • Additionalproducts
  • Cute
  • stickers
  • Multi-
  • function
  • Multi-platform
line swot2
LINE -SWOT
  • Free
  • of charge
  • Know
  • well Asia Culture
  • Additionalproducts
  • Cute
  • stickers
  • Multi-
  • function
  • Multi-platform
multi function
Multi-function

- Free calls, free messages

- Send photo, video, audio message

- Share location

- Timeline

- Special features:

“Shake it”

Official account (business enterprises or Artists)

line swot3
LINE -SWOT
  • Free
  • of charge
  • Know
  • well Asia Culture
  • Additionalproducts
  • Cute
  • stickers
  • Multi-
  • function
  • Multi-platform
slide20

LINE -SWOT

Expression of stickers may not fit in western culture

Support only 5 languages

Weaknesses

Doesn’t show status (online-offline)

Can’t classify friends

There is no support for Symbian devices

slide21

LINE -SWOT

The widespread adoption of smartphones worldwide

Emerging Markets for Mobile Apps

Opportunities

slide22

LINE -SWOT

Homogeneous competition

Technology- revolution quickly and replace quickly

Threats

Quality depends on stability of Internet connection

Privacy problem

slide23

END

THE