IBM PureSystems ISV Briefing@Impact

1. IBM PureSystems ISV Briefing@Impact

2. IBM PureSystems complements IBM SmartCloud to accelerate Cloud adoption IBM PureApplication System 100X faster deployment with application patterns expertise  Business Process as a Service Software as a Service Platform as a Service IBM PureFlex System Infrastructure as a Service 55% reduction in time/cost to manage your infrastructure with automation expertise  Deploy Consume Design

3. Enabling on IBM PureSystems offers significant opportunities to ISVs • IBM PureSystems delivers business value and agility to clients through rapid application deployment • Expert optimized systems deliver superior application performance for enterprise clients Enable your application on IBM’s breakthrough, next generation platform. • Attract new clients by offering flexible deployment and pricing options • Save time and resources by enabling an application that can be deployed on both IBM PureSystems and the IBM SmartCloud simultaneously Enable your application on both public and private clouds. Increase your application user base with our download enabled IBM PureSystems Centre. • Offer prospective clients immediate access to trials and proof of concepts using pre-defined application workload patterns • Gain access to a ‘Ready for’ mark which you can use in sales and marketing collateral. • Take advantage of launch events showcasing ‘Ready for’ applications. • IBM sellers can endorse and promote ‘Ready for’ applications to clients and prospects. Align with IBM marketing and sales teams

4. IBM PureSystems delivers proven integrated expertise 4

5. A new era of computing Previously SugarCRM required the customer to install the middleware manually. Now Sugar can provide complete End to End provisioning, reducing the typical deployment time from 2-3 days to 10 minutes. IBM PureSystems provides amulti-platform environmentthat is ideal for Infor's integrated industry suites, with optimized performance managed through a unified management structure. Together, IBM’s PureFlex platform and Juniper Networks’ QFabric and vGW Virtual Gateway help customers accelerate their cloud computing initiatives by redefining security and application scalability. Once enabled on IBM PureSystems, the cross public cloud and private deployment options enable The Innovation Group to explore further deployment opportunities in the US market using IBM Smartcloud Enterprise. IBM's PureFlex System will enable our clients to tune their server and storage infrastructures, matching the various SAP workloads onto an IBM PureFlex optimized system. It promises to be a new way of simplifying the deployment and management of enterprise applications. Fully automated system deployment enables rapid customer on-boarding which is repeatable and doesn’t force a labor based growth strategy. This allows Kingdee to control its cost while growing their revenue.

6. Complete successful ISV Application Pattern (PureApplication System) or ISV Virtual Appliance (PureFlex System) enablement. Create Global Solutions Directory Display entry. Create Solution Description and Solution Download pages Sign ‘Ready for IBM PureSystems’ supplement agreement. Ready for IBM PureSystems ISV Benefits ISV Requirements • Inclusion in IBM PureSystems Centre. • Use of ‘Ready for IBM PureSystems’ Mark. • IBM Seller Solution Guide Entry (PureApplication ISVs only.) • Counts as technical certification for Software Value Incentive (PureApplication ISVs only.)

7. IDR PureSystems end to end process for opportunistic ISVs Each geo has own approach for providing “coverage” to top tier opportunistic ISVs Test and validation Education/ assessment Enablement Recruit • ISV attends IIC event or accesses cloud roadmap* • ISV begins progressing through roadmap: how to get started • ISV submits IIC engagement form • Optional support: register for PRM • ISV attends IIC education workshop • ISV schedules assessment • IIC and ISV assessment review (VAF, VSP, VAP) • ISV nominates for “Ready for” program • ISV creates scripts and images • ISV run integration test • IIC checks the deployment of the ISV final cloud solution • IIC validates for “Ready for” • Member services engaged to complete ‘Ready for” process – checks documents and sends GSD supplement • ISV signs “Ready for” agreement Blue - ISV engages through events or directed to roadmap Green - IIC will track progress but does not act in place of coverage rep * Available early May 7

8. Good candidates for PureFlex System Have applications that are only available on Power or system i and therefore not immediate candidates for Application System Heavy dependency of 3rd party competitive middleware (Oracle) Middleware / Tools providers who do not leverage IBM middleware Want to create an integrated solution that they can sell & own end client relationship Working with ISVs 55 ISVs available for launch PureFlex System provides a flexible infrastructure offering for ISVs that want to create bundled solutions that they co-market / co-sell with IBM. New Virtual Appliance Toolkit available now

9. Good candidates for PureApplication System Working with ISVs • Enterprise Focused and aligned to Industry client initiatives • On-premise deployment model • Runs on Intel (and Power for 2H’12) • Java Application • Utilizes at least one IBM middleware (WAS, DB2, Informix) and/or open to supporting IBM middleware • Does not require 3rd party competitive middleware (i.e. Oracle) SMB focused applications (e.g. Intuit) 80 ISVs available for launch PureApplication System represents a significant opportunity for us to engage ISVs in an IBM Core Run Time discussion based on superior client experience and IBM go to market support

10. How can you enable you app on Pure AppSystem? 1. Adopt a pattern – Start with Virtual App Pattern first Virtual App Pattern (VAP) • Enable your web based app using built in JEE web apppattern directly or create new plugin to fully customize its user experience. • Web app pattern support limited WAS+DB2 configuration • Built in scaling policy and highest level of automation. Virtual System Pattern (VSP) • Enable your app using bundled HV images AND creating script package. • More flexible WAS+DB2 configuration, ISV can also add its own middleware via customized image • Manual implementation of elasticity and limited built in automation. Recommended

11. Where can I start? 2. Pick a enablement method – use IIC if you can

12. Next Steps • Nominate your solution to be Ready for IBM PureSystems • Work with an IBM Innovation Center to complete a readiness assessment • Build your ISV Application pattern and test on IBM PureSystem • Build your IBM PureSystem Centre entry • Become Ready for IBM PureSystems and go to market with IBM Contact your IBM representative, your local IBM Innovation Center or visit ibm.com/partnerworld/puresystems to get started

13. The most important thing

14. IBM PureSystems Business Partner Day Events More than 100 leading IBM Business Partners have already optimized their solutions to run on IBM PureSystems. IBM is hosting events just for you in cities around the globe. Join us if you are an ISV, SI, MSP or reseller to learn about: The many benefits of this new category of systems What this means to you as an IBM Business Partner The client opportunity How to get started with IBM Don’t miss this event. Seating is limited. Look for an event near you and register today! Visit ibm.com/partnerworld/isv to find the latest list of events and to register.